Media Magic is pleased to report that our ‘Manufacturing at Cristal’ recruiting video, produced last fall for Cristal Global / Millennium Inorganic of Ashtabula Township, Ohio, was recently featured at a local business event. Guest speakers at May’s ‘Profiles of Ashtabula County’ Breakfast Series, presented monthly by Growth Partnership for Ashtabula County, were Cristal’s Scott Strayer, Plants 1 and 2 Site Director and Misty Hejduk, Global Performance Manager .
The ‘Manufacturing at Cristal’ video was scripted, edited and produced by Media Magic Creative Director, Cheryl Dickson-Walker. The film was shot on location, over several days, at Cristal’s Millennium Plants 1 and 2, and included interviews with about a dozen employees. Director of Photography was David Grant Walker, and Media Magicians Robert W. Kerr and Shannon Baker both worked on cameras and lighting. It was spearheaded internally by Cristal Human Resource and Community Relations person, Sherry Wilber.
Strayer and Hedjuk shared many of the workforce issues they are facing, including the employee shortage they know they are going to face, and discussed some of the programs Cristal has developed to tackle these human resource issues. Our video highlighted these issues and discussed the many opportunities manufacturing offers to workers of all ages and skill sets. A link to our video on Media Magic’s YouTube channel is also included in this month’s Growth Partnership for Ashtabula County newsletter:
Like what you see? Contact Media Magic today about creating an affordable recruitment video for your business that gets results!
So, you ‘re on location at a client’s event, and you decide to shoot some video on your Android phone. Suddenly, your client asks if you can give them a quick edit to upload to YouTube, Vimeo or other social media… right now! What to do? Well, there are some pretty cool video editing apps available, now, designed for editing on the run. But, you must have the right phone and the right software. Check out this guide from KFTV.com :
Incumbent Ashtabula City Solicitor Michael Franklin (Independent).
The Situation:
Michael Franklin hired Media Magic to handle his re-election campaign marketing for the 2011 general election. He was facing a tough campaign by his predecessor, a Democratic candidate , whom be beat, with our assistance, in 2007. His opponent, who had a very well known and documented checkered past, decided he wanted his old job back, and was expected to go extremely negative in his campaigning. Franklin was looking for a winning campaign strategy to counter this.
The Strategy:
We, at Media Magic, believed the most important thing the Franklin campaign had to do was to dominate the message going out to the voters, from the start, and to remind voters of his opponents alleged criminal activity, while in office, so that when they heard the name of his opponent, they immediately associated with his past negative actions … no matter their political affiliation. That would put his opponent on the defense from the get-go and allow Franklin’s message to be heard.
To accomplish this, we designed Franklin’s campaign website to give viewers a clear picture of his mission and accomplishments in the past four years. It also had a special page filled with links to newspaper and magazine coverage of all of his opponents misdeeds, in and out of office. Franklin did not have to make accusations on his own – the newspapers took care of this for him. We then posted links to articles on this page on Franklin’s Facebook, WordPress blog, LinkedIn and Twitter pages, along with very active local political forums on Facebook. This drove traffic back to the campaign website, where readers could read more about Franklin and see more of the negative articles published about his opponent. Michael also took part in a half hour podcast with a local political blogger. Connecting with constituents on Facebook and other social media outlets really allowed Franklin to communicate his message directly to interested voters and win their trust.
At the beginning of September, Media Magic filmed and produced two radio and TV ads for Mike Franklin, one featuring his on camera, discussing his accomplishments, the other showing part of a televised debate in which his opponent denied knowledge of any wrongdoing in office. In the ad, his statement was followed by past newspaper headlines detailing the charges against him. These ads aired on local cable and radio throughout the campaign season and were placed on Franklin’s website, Facebook and YouTube pages, available 24/7. We also took advantage of online advertising, placing ads on the newspaper and radio station websites, and ads on Facebook. As a result, Google shot his ranking up, giving Franklin a dominating online presence that his opponent, who did little advertising, could not touch.
To kick start the ground game, Media Magic created an arsenal of campaign collateral for hand out and direct mail: a postcard mailer, 3 campaign flyers, five quarter page and full page ads in the two local newspapers, plus the ad and story in the Election Tabloid.
When his opponent leveled unsubstantiated charges against Franklin, Media Magic set up two press conferences, to counter the false claims. these press conferences resulted in at least three positive stories for Franklin, and several other negatives stories about Franklin’s opponent.
The Result:
Franklin handily defeated his opponent in the general election.
This is for all of my musician friends, who are competing in the mad, mad world of social media marketing. DiscMaker’s Guide to Mastering Social Media gives you valuable tips and advice on best practices for Twitter, Facebook, YouTube, Pinterest (which is awesome for posting photos or bands and performers!) and a host of other platforms. Get your music out to your fans and keep them talking about you to their friends! Download your copy at the link here:
And remember to contact Media Magic when you are ready to cut your next album tracks or music video. We work with John Luttrelle, master recording engineer with ErieBrick Recording Studios. He’s an incredible producer and talented recording artist, himself. We love working with him on music video projects. His tracks are sweet! Check out his work at ErieBrickRecording.com
Happy Friday to you! We, at Media Magic, love to post fun videos from our YouTube channel on Fridays, so today, in honor of our fifth Polar Vortex, we present Ashtabula Outdoor Army Navy Store’s ‘Frozen Prizon Blues’ TV commercial, starring owner and comedy king Bill Hyland as Johnny SavesumCash. We shot this television ad a few years ago at their Main Street retail location in Ashtabula county. Such fun! Warms my heart and tickles my funny-bone, every time!
If you have a great TV ad, marketing or music video, Intuit shares some smart social media sites on which to post it for maximum exposure… all for free!
Let us know if we can assist you with your next TV advertising campaign, corporate video production or social media marketing project… we’d love to help!
Media Magic is tickled pink to say that our 2011 Ohio Public Images Network award-winning video, ‘Abilities in Motion’, which has been available on our YouTube channel, is now embedded on Ashtabula County Board of Developmental Disabilities new website. Congrats, DD folks – your website is a beaut! Check it out – you’ll be inspired.
Are you or a friend in the process of making a music video for YouTube? Are you doing a cover song? Avoid legal hassles and make sure to understand the music licensing rules you must follow, before you post. Here is a great guide that will help keep you and your band buddies out of trouble. And make sure to contact Media Magic when you are ready to do your next music video – we love working on these projects!
OK, gang, opinion time. Watch this wedding video and tell me if you think it is so bad that the bride should sue the video production company for $100,000 or if you think she is full of it. Dave and I still shoot wedding videos our our sister company, SB Productions. We used to shoot and edit weddings for Media Magic, so we have had more than our fair share of experiences with brides and wedding videography. Mostly positive, I must say. My take: the bride was so distracted by everything else leading up to the wedding, that she did not pay attention to the video producer during the customer interview and did not bother to look at the videographer’s sample videos (it happens). It has been my experience that any company that produces this type of high-end cinematic wedding videos always gives the bride and groom an idea of what they plan to do. Especially if they are paying $13,000 for it. To me, that’s a bit high, but hey, that did not seem to be the couple’s complaint. I’m not that fond of that style of wedding video as the one and only end product (we used to offer those as Wedding Video Montages or Music Videos, along with a longer video with ceremony and reception highlights) but things are different these days. Given the style, I thought it was well crafted. This is the current trendy wedding video style and I see videos produced like this all of the time. Young people generally have shorter attention spans these days and brides had been complaining to us that they did not want to watch the old fashion, hour-long wedding videos with sermons, photo shoots, speeches, hours of line dancing, etc. Your thoughts? Bride Sues Videographer for $122,000.
Community First Credit Union RV Loans billboard created by Media Magic and Lamar Advertising
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