The Vincina Protocol ALS Project Online Media Kit and website development is coming along. We’ve completed the initial stage of designing and creating content for the WordPress blog website. We’ve also created a LinkedIn company page, Twitter and Facebook Pages which are being updated weekly. Executive Director Michael Helfinstine, of Conneaut, Ohio (Ashtabula County) is being trained by Cheryl Dickson-Walker and his daughter-in-law, Shannon Helfinstine on managing content on the social media sites.
Today, Cheryl is finishing up writing Mike’s biography for the website. The information on the website will be used to populate a printed media kit, for his presentation to an MDA banquet tomorrow. Cheryl will also be writing a short speech for him to deliver, summarizing the Vincina Protocol Project and making the connection between finding a cause and cure for ALS (Lou Gehrig’s Disease) and Muscular Dystrophy and other motor neuron diseases. It will be a busy day, but we will ‘Git ‘Er Dun’!
Get Ready: Facebook is releasing a re-design of its business pages. Yes, it’s a pain, but it is also a great opportunity for you and your small business to freshen up your brand’s social media presence. Here is a quick overview of what you can expect.
Incumbent Ashtabula City Solicitor Michael Franklin (Independent).
The Situation:
Michael Franklin hired Media Magic to handle his re-election campaign marketing for the 2011 general election. He was facing a tough campaign by his predecessor, a Democratic candidate , whom be beat, with our assistance, in 2007. His opponent, who had a very well known and documented checkered past, decided he wanted his old job back, and was expected to go extremely negative in his campaigning. Franklin was looking for a winning campaign strategy to counter this.
The Strategy:
We, at Media Magic, believed the most important thing the Franklin campaign had to do was to dominate the message going out to the voters, from the start, and to remind voters of his opponents alleged criminal activity, while in office, so that when they heard the name of his opponent, they immediately associated with his past negative actions … no matter their political affiliation. That would put his opponent on the defense from the get-go and allow Franklin’s message to be heard.
To accomplish this, we designed Franklin’s campaign website to give viewers a clear picture of his mission and accomplishments in the past four years. It also had a special page filled with links to newspaper and magazine coverage of all of his opponents misdeeds, in and out of office. Franklin did not have to make accusations on his own – the newspapers took care of this for him. We then posted links to articles on this page on Franklin’s Facebook, WordPress blog, LinkedIn and Twitter pages, along with very active local political forums on Facebook. This drove traffic back to the campaign website, where readers could read more about Franklin and see more of the negative articles published about his opponent. Michael also took part in a half hour podcast with a local political blogger. Connecting with constituents on Facebook and other social media outlets really allowed Franklin to communicate his message directly to interested voters and win their trust.
At the beginning of September, Media Magic filmed and produced two radio and TV ads for Mike Franklin, one featuring his on camera, discussing his accomplishments, the other showing part of a televised debate in which his opponent denied knowledge of any wrongdoing in office. In the ad, his statement was followed by past newspaper headlines detailing the charges against him. These ads aired on local cable and radio throughout the campaign season and were placed on Franklin’s website, Facebook and YouTube pages, available 24/7. We also took advantage of online advertising, placing ads on the newspaper and radio station websites, and ads on Facebook. As a result, Google shot his ranking up, giving Franklin a dominating online presence that his opponent, who did little advertising, could not touch.
To kick start the ground game, Media Magic created an arsenal of campaign collateral for hand out and direct mail: a postcard mailer, 3 campaign flyers, five quarter page and full page ads in the two local newspapers, plus the ad and story in the Election Tabloid.
When his opponent leveled unsubstantiated charges against Franklin, Media Magic set up two press conferences, to counter the false claims. these press conferences resulted in at least three positive stories for Franklin, and several other negatives stories about Franklin’s opponent.
The Result:
Franklin handily defeated his opponent in the general election.
This is for all of my musician friends, who are competing in the mad, mad world of social media marketing. DiscMaker’s Guide to Mastering Social Media gives you valuable tips and advice on best practices for Twitter, Facebook, YouTube, Pinterest (which is awesome for posting photos or bands and performers!) and a host of other platforms. Get your music out to your fans and keep them talking about you to their friends! Download your copy at the link here:
And remember to contact Media Magic when you are ready to cut your next album tracks or music video. We work with John Luttrelle, master recording engineer with ErieBrick Recording Studios. He’s an incredible producer and talented recording artist, himself. We love working with him on music video projects. His tracks are sweet! Check out his work at ErieBrickRecording.com
Hard up for content for your small business Facebook Page updates? Social media marketing does not have to be hard work. Try these tips for easily creating engaging messages to your fans… they work for Twitter and LinkedIn, too.Write them up in advance… use them throughout the week and let the ideas flow!
Happy Valentine’s Day, everyone! It’s a beautiful, snowy day here in Ashtabula County, Ohio. With St. Patrick’s Day shamrocks and green apparel already crowding out Cupid’s chocolates at the local pharmacy, you might be asking yourself, isn’t it too early to starting your marketing campaign for St. Paddy’s Day? How about Mother’s Day? Maybe not. Check out the metrics in this article, brought to my attention by David Landis of Landis Communications: When should you roll out your holiday marketing strategy?
Community First Credit Union RV Loans billboard created by Media Magic and Lamar Advertising
Looking for more information on Media Magic’s Advertising and Public Relations Services? Keep up to date and Follow our new Advertising Campaigns and Commercial Production Showcase Page on LinkedIn!Media Magic Advertising Showcase Page on LinkedIn
Does your small business market itself on Twitter? You should. It is a great way for you to connect with current and future customers. According to Twitter’s market research, 85% of Twitter users say they feel more and connected to a small business, after they start following them. 74% of peoples who follow small and medium sized businesses follow to get updates on future products and 72% of followers are likely to make a future purchase. Got questions about incorporating Twitter into your small business marketing strategy? Contact us at 440-294-2431 and follow us on Twitter – @MediaMagicProd
In the fall of 2013, Media Magic began a year-long pro-bono marketing project for the Ashtabula Area Orchestra Society, of which, our creative director, Cheryl Dickson-Walker, is a board member. The full project included a re-design and content creation for the Orchestra’s website, YouTube and Facebook pages, along with public and media relations work and creation of a 30-second TV and radio ad promoting the Christmas Concert. Ashtabula Area Orchestra Facebook Page Ashtabula Area Orchestra 2013 website – design by Media Magic
