Media Magic Shooting PBS Interviews for our Newest Client – Big Star Teleproductions

The camera crews at Media Magic are busily prepping for a on-location shoot this week for Big Star Teleproductions, of Boca Raton, Florida. BST’s Peter Mastrorio is in charge of the project, which will be incorporated into a future PBS teleproduction. Filming will take place in Westlake, Avon and Cleveland’s near West side, including an interview on the Detroit-Superior Viaduct (weather permitting).  Joining us on this shoot is Media Magician, Robert W. Kerr, who will be sharing camera duties with Director of Photography, David Grant Walker. Cheryl will be on Field Producer duties, and , of course, tearing her hair out…

http://www.bigstar-tv.com>

 

Are you in search of an experienced HD camera crew with superior audio for your upcoming teleproduction? Contact Media Magic today!

 

Media Magic Cristal manufacturing video featured at GP Profiles of Ashtabula County Breakfast Event

Media Magic is pleased to report that our ‘Manufacturing at Cristal’ recruiting video, produced last fall for Cristal Global / Millennium Inorganic of Ashtabula Township, Ohio, was recently featured at a  local business event. Guest speakers at May’s ‘Profiles of Ashtabula County’ Breakfast Series, presented monthly by Growth Partnership for Ashtabula County, were Cristal’s  Scott Strayer, Plants 1 and 2 Site Director and Misty Hejduk, Global Performance Manager .

The ‘Manufacturing at Cristal’ video was scripted, edited and produced by Media Magic Creative Director, Cheryl Dickson-Walker. The film was shot on location, over several days, at Cristal’s Millennium Plants 1 and 2, and included interviews with about a dozen employees. Director of Photography was David Grant Walker, and Media Magicians Robert W. Kerr and Shannon Baker both worked on cameras and lighting. It was spearheaded internally by Cristal Human Resource and Community Relations person, Sherry Wilber.

Strayer and Hedjuk shared many of the workforce issues they are facing, including the employee shortage they know they are going to face, and discussed some of the programs Cristal has developed to tackle these human resource issues. Our video highlighted these issues and discussed the many opportunities manufacturing offers to workers of all ages and skill sets. A link to our video on Media Magic’s YouTube channel is also included in this month’s Growth Partnership for Ashtabula County newsletter:GP newsletter Profile Breakfast Cristal video link close up screencapGP newsletter Profile Breakfast Cristal video link wide screencap

Like what you see? Contact Media Magic today about creating an affordable recruitment video for your business that gets results!

 

 

 

Vincina Protocol #ALS Project Update – Online Marketing and Website Development

The Vincina Protocol ALS Project Online Media Kit and website development is coming along. We’ve completed the initial stage of designing and creating content for the WordPress blog website. We’ve also created a LinkedIn company page, Twitter and Facebook Pages which are being updated weekly. Executive Director Michael Helfinstine, of Conneaut, Ohio  (Ashtabula County) is being trained by Cheryl Dickson-Walker and his daughter-in-law, Shannon Helfinstine on managing content on the social media sites.

Today, Cheryl is finishing up writing Mike’s biography for the website. The information on the website will be used to populate a printed media kit, for his presentation to an MDA banquet tomorrow. Cheryl will also be writing a short speech for him to deliver, summarizing the Vincina Protocol Project and making the connection between finding a cause and cure for ALS (Lou Gehrig’s Disease) and Muscular Dystrophy and other motor neuron diseases. It will be a busy day, but we will ‘Git ‘Er Dun’!

The Vincina Protocol Project Website

Do you have an online media kit or social media marketing project we can assist you with? Contact Media Magic today – we are quick and affordable!

 

 

Case Study: Ashtabula County Metroparks District Political Campaign Consulting and Marketing @MediaMagicOhio

Ashtabula County Metroparks logo round logo1

Four months before the Spring 2006 General Election, Media Magic Productions was hired as political consultants to the Ashtabula County Metroparks District Board of Directors’ Steering Committee. They asked us to consult with them and help manage their Issue 5 levy campaign, handle the campaign’s public and media relations and create advertising for print, radio, cable and broadcast TV. The Metropark ballot measure seeks voter approval for an Ashtabula County property tax levy of point-four mill (4/10 of a mill).

The Metroparks board had very limited funds to put toward the levy campaign effort, so we’ve worked very hard to make sure their hard earned dollars stretched as far as possible. Our job was to get out their message out to Ashtabula County voters, in a way that truly educated voters about one of Ashtabula county’s greatest assets. To make up for the campaign funding shortfall, our agency concentrated heavily on an aggressive public relations informational and educational campaign.

We kicked off the 2006 Levy Campaign with a Valentine’s Day news conference near the south entrance of the Western Reserve Greenway Trail – part of the park system that brings tourists and tourism dollars to Ashtabula County. Media Magic created and distributed a Media Advisory and Press Conference announcement, along with a complete media kit, including a press release explaining the levy, campaign talking points, brochures and other collateral for direct mail. We also prepared a speech, written by Cheryl dickson-Walker, for those Metropark officials hosting the Valentine’s Day event, including introductory comments for the dozen or so public officials and civic leaders speaking at the event.

For broadcast campaign advertising, Media Magic scripted and produced three, 30-second television and three, 30-second radio ads showcasing the spectacular Ashtabula County Metroparks Greenway Trail and testimonials from its users, and promoting the Metroparks Issue 5 levy campaign. The ads ran on local radio, Time Warner Cable and Conneaut Cable TV, as well as local broadcast outlets.

Footage and interviews used in the Metropark television commercials were filmed, over the past year, along the Metroparks’ Western Reserve Greenway Trail, by Media Magic Director of Photography, David Walker and videographer David Frank. The television spots were written, produced and edited by Cheryl Dickson-Walker; the radio spots were edited by David Walker. The background music “Rivers and Trails” was written and performed by northeast Ohio singer/songwriter Steve Madewell, who generously donated use of this song to the People for Parks campaign. “Rivers and Trails” is one of a collection of songs on Madewell’s  “Rivers and Trails” CD, mastered by legendary folk singer, Alex Bevan.

Throughout the four month campaign, Media Magic distributed eight press releases and advisories. To spread the word even farther, we arranged for Metroparks Board members to discuss the issue on local radio shows and interviews with local newspapers.They also campaigned at numerous public events, including the March for Parks, Outdoor Sporting Show in Jefferson, Ohio, where they had an informational booth. Media Magic also designed for the Metroparks an “Andy Acorn” mascot costume. This bike-peddling, messenger of goodwill was created by Media Magic Productions Graphic Artist, Carol Dickson.

Ashtabula County Metroparks Levy on the Ballot

Ashtabula County Metroparks Board President To Discuss the District’s “Vote Green” Levy Campaign on WFUN Radio