The Big Shift: Why Marketers are Choosing #Social Media as Their Go-To Platform

Social Media Marketing – it’s not just a passing fad: it is the go-to platform for reaching new and existing customers. With marketing professionals providing clients with advanced social and mobile media analytics, businesses, large and small, can finally see their return on investments growing, as they keep their customers happy and connected. Chris Kyricou from Social Media Today has more.

http://socialmediatoday.com/chris-kyriacou/2304231/shift-towards-social-media-marketing  by Chris Kyriacou

Twitter – Facebook – Pinterest – WordPress -Are you ready to up your game online? Contact us today… we’ll help you put the Media Magic in your Social Media and Mobile Marketing Strategy!

Media Magic - ideas in motion

Media Magic – ideas in motion

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Vincina Protocol #ALS Project Update – Online Marketing and Website Development

The Vincina Protocol ALS Project Online Media Kit and website development is coming along. We’ve completed the initial stage of designing and creating content for the WordPress blog website. We’ve also created a LinkedIn company page, Twitter and Facebook Pages which are being updated weekly. Executive Director Michael Helfinstine, of Conneaut, Ohio  (Ashtabula County) is being trained by Cheryl Dickson-Walker and his daughter-in-law, Shannon Helfinstine on managing content on the social media sites.

Today, Cheryl is finishing up writing Mike’s biography for the website. The information on the website will be used to populate a printed media kit, for his presentation to an MDA banquet tomorrow. Cheryl will also be writing a short speech for him to deliver, summarizing the Vincina Protocol Project and making the connection between finding a cause and cure for ALS (Lou Gehrig’s Disease) and Muscular Dystrophy and other motor neuron diseases. It will be a busy day, but we will ‘Git ‘Er Dun’!

The Vincina Protocol Project Website

Do you have an online media kit or social media marketing project we can assist you with? Contact Media Magic today – we are quick and affordable!

 

 

#FacebookPage Re-Design: Make sure your business is ready! #MediaMagicTips

Get Ready: Facebook is releasing a re-design of its business pages. Yes, it’s a pain, but it is also a great opportunity for you and your small business to freshen up your brand’s social media presence. Here is a quick overview of what you can expect.

http://www.ragan.com/SocialMedia/Articles/48182.aspx#

By the way, Twitter and LinkedIn are also making big changes to their company page layouts. Check back this week for all the details.

Do you need assistance updating your company’s Facebook, LinkedIn or Twitter Pages? Contact us… we make it easy and affordable!

Media Magic Facebook Screen Capture 042814

 

 

 

Work Begins on “The Vincina Protocol” Project – Prevention, Treatment and Cure for ALS Lou Gehrig’s Disease #ALS #LouGehrig’sDisease #VincinaProtocolALS

Media Magic is proud to announce that today we are kicking off our long-term documentary and public awareness project, with creation of an online press / media kit and social media marketing for The Vincina Protocol Project – Prevention, Treatment and Cure for ALS / Lou Gehrig’s Disease , The project is spearheaded by Michael Helfinstine, of Conneaut, Ohio, in Ashtabula County, who recently lost his beloved wife Vincina ‘Squeak’ Helfinstine, to this cruel and devastating disease.  It was Squeak’s greatest wish that Mike carry on the fight for a proper medical treatment and diagnosis protocol, so doctors could spot and treat patients in the early stages of ALS, before it becomes too late to make a difference, as it was her case. Right now, there is no cure or true understanding in the medical community of what causes ALS or how to effectively treat victims, so it is our mission to work with the brightest minds in the ALS community to unite in their medical research and come up with a universal protocol.  Please follow our progress in this incredible journey toward knowledge and understanding, and contact is with your thoughts or suggestions:The Vincina Protocol Project on Facebook Mike Helfinstine’s ALS Twitter Feed  hashtag #VincinaProtocolASL and The Vincina Protocol Project on LinkedIn . We’re just getting our LinkedIn company page up and running, so please Follow Us and check back soon!

Case Study: Ashtabula County Metroparks District Political Campaign Consulting and Marketing @MediaMagicOhio

Ashtabula County Metroparks logo round logo1

Four months before the Spring 2006 General Election, Media Magic Productions was hired as political consultants to the Ashtabula County Metroparks District Board of Directors’ Steering Committee. They asked us to consult with them and help manage their Issue 5 levy campaign, handle the campaign’s public and media relations and create advertising for print, radio, cable and broadcast TV. The Metropark ballot measure seeks voter approval for an Ashtabula County property tax levy of point-four mill (4/10 of a mill).

The Metroparks board had very limited funds to put toward the levy campaign effort, so we’ve worked very hard to make sure their hard earned dollars stretched as far as possible. Our job was to get out their message out to Ashtabula County voters, in a way that truly educated voters about one of Ashtabula county’s greatest assets. To make up for the campaign funding shortfall, our agency concentrated heavily on an aggressive public relations informational and educational campaign.

We kicked off the 2006 Levy Campaign with a Valentine’s Day news conference near the south entrance of the Western Reserve Greenway Trail – part of the park system that brings tourists and tourism dollars to Ashtabula County. Media Magic created and distributed a Media Advisory and Press Conference announcement, along with a complete media kit, including a press release explaining the levy, campaign talking points, brochures and other collateral for direct mail. We also prepared a speech, written by Cheryl dickson-Walker, for those Metropark officials hosting the Valentine’s Day event, including introductory comments for the dozen or so public officials and civic leaders speaking at the event.

For broadcast campaign advertising, Media Magic scripted and produced three, 30-second television and three, 30-second radio ads showcasing the spectacular Ashtabula County Metroparks Greenway Trail and testimonials from its users, and promoting the Metroparks Issue 5 levy campaign. The ads ran on local radio, Time Warner Cable and Conneaut Cable TV, as well as local broadcast outlets.

Footage and interviews used in the Metropark television commercials were filmed, over the past year, along the Metroparks’ Western Reserve Greenway Trail, by Media Magic Director of Photography, David Walker and videographer David Frank. The television spots were written, produced and edited by Cheryl Dickson-Walker; the radio spots were edited by David Walker. The background music “Rivers and Trails” was written and performed by northeast Ohio singer/songwriter Steve Madewell, who generously donated use of this song to the People for Parks campaign. “Rivers and Trails” is one of a collection of songs on Madewell’s  “Rivers and Trails” CD, mastered by legendary folk singer, Alex Bevan.

Throughout the four month campaign, Media Magic distributed eight press releases and advisories. To spread the word even farther, we arranged for Metroparks Board members to discuss the issue on local radio shows and interviews with local newspapers.They also campaigned at numerous public events, including the March for Parks, Outdoor Sporting Show in Jefferson, Ohio, where they had an informational booth. Media Magic also designed for the Metroparks an “Andy Acorn” mascot costume. This bike-peddling, messenger of goodwill was created by Media Magic Productions Graphic Artist, Carol Dickson.

Ashtabula County Metroparks Levy on the Ballot

Ashtabula County Metroparks Board President To Discuss the District’s “Vote Green” Levy Campaign on WFUN Radio

Got Video? Post it on these social media sites and create some buzz! #MediaMagicTips #Small Business Marketing

Happy Friday to you! We, at Media Magic, love to post fun videos from our YouTube channel on Fridays, so today, in honor of our fifth Polar Vortex, we present Ashtabula Outdoor Army Navy Store’s ‘Frozen Prizon Blues’ TV commercial, starring owner and comedy king Bill Hyland as Johnny SavesumCash. We shot this television ad a few years ago at their Main Street retail location in Ashtabula county. Such fun! Warms my heart and tickles my funny-bone, every time!

If you have a great TV ad, marketing or music video, Intuit shares some smart social media sites on which to post it for maximum exposure… all for free!

http://blog.intuit.com/marketing/4-impactful-places-to-post-your-video/

Let us know if we can assist you with your next TV advertising campaign, corporate video production or social media marketing project… we’d love to help!

Is Valentine’s Day too soon to launch your Mother’s Day marketing strategy?

Happy Valentine’s Day, everyone! It’s a beautiful, snowy day here in Ashtabula County, Ohio. With St. Patrick’s Day shamrocks and green apparel already crowding out Cupid’s chocolates at the local pharmacy, you might be asking yourself, isn’t it too early to starting your marketing campaign for St. Paddy’s Day? How about Mother’s Day? Maybe not. Check out the metrics in this article, brought to my attention by David Landis of Landis Communications: When should you roll out your holiday marketing strategy?

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Media Magic Filming On Location at Bissell Maple Farm, Rock Creek Ohio

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Got Postcards? Here’s A Direct Mail Marketing Deal !

Marketing

Are you looking for an easy and cost effective way to use Postcards to market your business? I came across this solution while reading a response by Barry Caputo of  the Marsid M and M Group,  in a popular marketing blog. He suggested using a service by the USPS called E.D.D.M. (Every Door Direct Mail). EDDM lets you pay a flat fee to mail a large postcard without the need for a mailing list. Just have the postcards printed and bundle them according to postal regulations (bundles of 100 pieces) and take them to the post office.  I checked it out for myself. For instance, I went to the map on their site, selected my select target area in Ashtabula and picked two particular routes: one going therough the central business district and one going through the main industrial district. The total delivery cost was $185 – not bad, for hitting every door and PO box in that area. Thanks, Barry  for this great marketing tip!  You can find out more here about EDDM at the USPS website: https://www.usps.com/business/every-door-direct-mail.htm.

Turn Cabin Fever into Marketing Magic

Weeks and weeks of Polar Plunges and Snow Storms is giving a lot of us small business owners Extreme Cabin Fever! If you are like me, in beautiful southern Ashtabula County, Ohio, you are tired of being cooped up inside, waiting for Mother Nature to ease up. What I’m doing is taking some time to do what I do for others… market my own business! This slow time is a great time to focus of getting the word out about your company. Try out a new marketing tool – start a new Twitter Hashtag campaign, get started on a new WordPress blog site, upload some product pictures to your Facebook Page or create a LinkedIn Company Page for your business. LinkedIn has some wonderful new tools in its networking arsenal and I am having a lot of fun putting them to work for Media Magic right now. It’s keeping my mind busy and I don’t have time to think about the snow piling up around my window sill. Take a peek at ours below. Check back later this week, and I will have a mini-tutorial about how to get started with LinkedIn Company and Showcase Pages.