#FacebookPage Re-Design: Make sure your business is ready! #MediaMagicTips

Get Ready: Facebook is releasing a re-design of its business pages. Yes, it’s a pain, but it is also a great opportunity for you and your small business to freshen up your brand’s social media presence. Here is a quick overview of what you can expect.

http://www.ragan.com/SocialMedia/Articles/48182.aspx#

By the way, Twitter and LinkedIn are also making big changes to their company page layouts. Check back this week for all the details.

Do you need assistance updating your company’s Facebook, LinkedIn or Twitter Pages? Contact us… we make it easy and affordable!

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Work Begins on “The Vincina Protocol” Project – Prevention, Treatment and Cure for ALS Lou Gehrig’s Disease #ALS #LouGehrig’sDisease #VincinaProtocolALS

Media Magic is proud to announce that today we are kicking off our long-term documentary and public awareness project, with creation of an online press / media kit and social media marketing for The Vincina Protocol Project – Prevention, Treatment and Cure for ALS / Lou Gehrig’s Disease , The project is spearheaded by Michael Helfinstine, of Conneaut, Ohio, in Ashtabula County, who recently lost his beloved wife Vincina ‘Squeak’ Helfinstine, to this cruel and devastating disease.  It was Squeak’s greatest wish that Mike carry on the fight for a proper medical treatment and diagnosis protocol, so doctors could spot and treat patients in the early stages of ALS, before it becomes too late to make a difference, as it was her case. Right now, there is no cure or true understanding in the medical community of what causes ALS or how to effectively treat victims, so it is our mission to work with the brightest minds in the ALS community to unite in their medical research and come up with a universal protocol.  Please follow our progress in this incredible journey toward knowledge and understanding, and contact is with your thoughts or suggestions:The Vincina Protocol Project on Facebook Mike Helfinstine’s ALS Twitter Feed  hashtag #VincinaProtocolASL and The Vincina Protocol Project on LinkedIn . We’re just getting our LinkedIn company page up and running, so please Follow Us and check back soon!

Media Magic – Video Production Services : Broadcast, #TVCommercials #VideoProduction #CorporateVideo #YouTube

Media Magic on-location for American Augers Oil and Gas Drilling Products

Media Magic provides its corporate and broadcast clients full standard definition, high-definition and 2 and 4-K film production crew packages for film/ broadcast, corporate marketing and advertising, training and Social Media/YouTube projects. We also have expedited production capabilities. The producers at Media Magic  can handle any video project, from concept, scripting to screen. That’s because our award-winning ‘Media Magicians’ have decades of experience in television, advertising, photojournalism, film and corporate video production.

Our recent corporate projects include a series of promotional videos for manufacturers Cristal Millennium Inorganic and the Molded Fiber Glass Companies, complete advertising campaigns for Community First Credit Union and a 15-minute Economic Development documentary for Ashtabula’s Lift Bridge Community Association. Our broadcast and cable television programming productions include “Homegrown” and “Hope City”, two ½ hour television pilots for local PBS, as well as hundreds of TV and radio commercials for our agency clients in the region. Examples of these works can be viewed on our YouTube Channel: http://www.YouTube.com/MediaMagicOhio

  • Standard, High Definition, 2 & 4-K Production
  • Scripwriting and Conceptionalization
  • Expedited audio/video production capabilities
  • Experienced, award winning producers & crews
  • Audio Visual Reinforcement Services
  • YouTube channel design and video creation
  • Affordable TV commercial production
  • 2-D and 3-D animation services
  • Jingle composition and soundtrack creation
  • Royalty-free Stock Music and Photos

 

Case Study: Ashtabula County Metroparks District Political Campaign Consulting and Marketing @MediaMagicOhio

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Four months before the Spring 2006 General Election, Media Magic Productions was hired as political consultants to the Ashtabula County Metroparks District Board of Directors’ Steering Committee. They asked us to consult with them and help manage their Issue 5 levy campaign, handle the campaign’s public and media relations and create advertising for print, radio, cable and broadcast TV. The Metropark ballot measure seeks voter approval for an Ashtabula County property tax levy of point-four mill (4/10 of a mill).

The Metroparks board had very limited funds to put toward the levy campaign effort, so we’ve worked very hard to make sure their hard earned dollars stretched as far as possible. Our job was to get out their message out to Ashtabula County voters, in a way that truly educated voters about one of Ashtabula county’s greatest assets. To make up for the campaign funding shortfall, our agency concentrated heavily on an aggressive public relations informational and educational campaign.

We kicked off the 2006 Levy Campaign with a Valentine’s Day news conference near the south entrance of the Western Reserve Greenway Trail – part of the park system that brings tourists and tourism dollars to Ashtabula County. Media Magic created and distributed a Media Advisory and Press Conference announcement, along with a complete media kit, including a press release explaining the levy, campaign talking points, brochures and other collateral for direct mail. We also prepared a speech, written by Cheryl dickson-Walker, for those Metropark officials hosting the Valentine’s Day event, including introductory comments for the dozen or so public officials and civic leaders speaking at the event.

For broadcast campaign advertising, Media Magic scripted and produced three, 30-second television and three, 30-second radio ads showcasing the spectacular Ashtabula County Metroparks Greenway Trail and testimonials from its users, and promoting the Metroparks Issue 5 levy campaign. The ads ran on local radio, Time Warner Cable and Conneaut Cable TV, as well as local broadcast outlets.

Footage and interviews used in the Metropark television commercials were filmed, over the past year, along the Metroparks’ Western Reserve Greenway Trail, by Media Magic Director of Photography, David Walker and videographer David Frank. The television spots were written, produced and edited by Cheryl Dickson-Walker; the radio spots were edited by David Walker. The background music “Rivers and Trails” was written and performed by northeast Ohio singer/songwriter Steve Madewell, who generously donated use of this song to the People for Parks campaign. “Rivers and Trails” is one of a collection of songs on Madewell’s  “Rivers and Trails” CD, mastered by legendary folk singer, Alex Bevan.

Throughout the four month campaign, Media Magic distributed eight press releases and advisories. To spread the word even farther, we arranged for Metroparks Board members to discuss the issue on local radio shows and interviews with local newspapers.They also campaigned at numerous public events, including the March for Parks, Outdoor Sporting Show in Jefferson, Ohio, where they had an informational booth. Media Magic also designed for the Metroparks an “Andy Acorn” mascot costume. This bike-peddling, messenger of goodwill was created by Media Magic Productions Graphic Artist, Carol Dickson.

Ashtabula County Metroparks Levy on the Ballot

Ashtabula County Metroparks Board President To Discuss the District’s “Vote Green” Levy Campaign on WFUN Radio

Need to Cut and Run? Here are the Top Ten Video Editing Apps #MediaMagicTips #VideoApps

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So, you ‘re on location at a client’s event, and you decide to shoot some video on your Android phone. Suddenly, your client asks if you can give them a quick edit to upload to YouTube, Vimeo or other social media… right now! What to do? Well, there are some pretty cool video editing apps available, now, designed for editing on the run. But, you must have the right phone and the right software. Check out this guide from KFTV.com :

 

KFTV.com Top Ten Video Editing Apps

Case Study: Franklin for Solicitor – Political Advertising, Social Media and Public Relations Campaign Consulting, Marketing, Collateral Materials Production

The Client:

Incumbent Ashtabula City Solicitor Michael Franklin (Independent).

The Situation:

Michael Franklin hired Media Magic to handle his re-election campaign marketing for the 2011 general election. He was facing a tough campaign by his predecessor, a Democratic candidate , whom be beat, with our assistance, in 2007. His opponent, who had a very well known and documented checkered past, decided he wanted his old job back, and was expected to go extremely negative in his campaigning. Franklin was looking for a winning campaign strategy to counter this.

The Strategy:

We, at Media Magic, believed the most important thing the Franklin campaign had to do was to dominate the message going out to the voters, from the start, and to remind voters of his opponents alleged criminal activity, while in office, so that when they heard the name of his opponent, they immediately associated with his past negative actions … no matter their political affiliation. That would put his opponent on the defense from the get-go and allow Franklin’s message to be heard.

To accomplish this, we  designed Franklin’s  campaign website to give viewers a clear picture of his mission and accomplishments in the past four years. It also had a special page filled with links to newspaper and magazine coverage of all of his opponents misdeeds, in and out of office.  Franklin did not have to make accusations on his own – the newspapers took care of this for him. We then posted links to articles on this page on Franklin’s Facebook, WordPress blog, LinkedIn and Twitter pages, along with very active local political forums on Facebook. This drove traffic back to the campaign website, where readers could read more about Franklin and see more of the negative articles published about his opponent. Michael also took part in a half hour podcast with a local political blogger. Connecting with constituents on Facebook and other social media outlets really allowed Franklin to communicate his message directly to interested voters and win their trust.

At the beginning of September, Media Magic filmed and produced two radio and TV ads for Mike Franklin, one featuring his on camera, discussing his accomplishments, the other showing part of a televised debate in which his opponent denied knowledge of any wrongdoing in office. In the ad, his statement was followed by past newspaper headlines detailing the charges against him. These ads aired on local cable and radio throughout the campaign season and were placed on Franklin’s website, Facebook and YouTube pages, available 24/7. We also took advantage of online advertising, placing ads on the newspaper and radio station websites, and ads on Facebook. As a result, Google shot his ranking up, giving Franklin a dominating online presence that his opponent, who did little advertising, could not touch.

To kick start the ground game, Media Magic created an arsenal of campaign collateral for hand out and direct mail: a postcard mailer, 3  campaign flyers,  five  quarter page and full page ads in the two  local newspapers, plus the ad and story in the Election Tabloid.

When his opponent leveled unsubstantiated charges against Franklin, Media Magic set up two press conferences, to counter the false claims. these press conferences resulted in at least three positive stories for Franklin, and several other negatives stories about Franklin’s opponent.

 

The Result:

Franklin handily defeated his opponent in the general election.

 

Franklin for Solicitor Billboard

Franklin for Solicitor Billboard

Franklin for Solicitor Flyer Front

Franklin for Solicitor Flyer Front

Franklin for Solicitor Flyer Back

Franklin for Solicitor Flyer Back

Musicians: Want to own #Twitter? Download this Free Guide to #Social Media for Musicians!

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This is for all of my musician friends, who are competing in the mad, mad world of social media marketing. DiscMaker’s Guide to Mastering Social Media gives you valuable tips and advice on best practices for Twitter, Facebook, YouTube, Pinterest (which is awesome for posting photos or bands and performers!) and a host of other platforms. Get your music out to your fans and keep them talking about you to their friends! Download your copy at the link here:

And remember to contact Media Magic when you are ready to cut your next album tracks or music video. We work with John Luttrelle, master recording engineer with ErieBrick Recording Studios. He’s an incredible producer and talented recording artist, himself. We love working with him on music video projects. His tracks are sweet! Check out his work at ErieBrickRecording.com

And don’t forget about Media Magic’s Blue Light Special on our Social Media Marketing Services… this offer ends at Midnight, Monday April 7th!

 

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Running into Writer’s Block? – 5 Tips to Break Free! #MediaMagictips #WordPress

It happens to us all. You are on a tight deadline and you need to update your Facebook Page or blog site right now, and, Boom! Your blogger mind goes blank. Nothing broadcasting from there but an old time TV  test pattern. What happened to all of those amazing insights you were about to share? Relax! Here are a few copywriting tips from the HootSuite Blog Team to get you back in the saddle and creating engaging content. Grab some Ginger Tea, pet the dog, and get ready to write!

How to write faster

Remember, if you need a pinch hitter to do some content creation  for your blog, Facebook, LinkedIn or Twitter page, we, at Media Magic, are running a Blue Light Special on Social Media Marketing Services for Small Business owners and not-for-profits through April 7th…  click here for details on this incredible offer… you have 5 days left!

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