MEDIA MAGIC CELEBRATES 20 YEARS OF IDEAS IN MOTION

             Celebrating 20 Years of Award-Winning

Advertising, Public Relations and

 Video Production

     phone: 440-294-2431

           www.mediamagicohio.com

mail: info@mediamagicohio.com

Contact:  Cheryl Dickson-Walker  (cell) 440:645-9472  (studio) 440-294-2431  (fax) 440:294-2492

FOR IMMEDIATE RELEASE, March 20 2017

                       

MEDIA MAGIC CELEBRATES 20 YEARS OF AWARD-WINNING ADVERTISING, PUBLIC RELATIONS, FILM AND VIDEO PRODUCTION FOR SMALL BUSINESS

 

JEFFERSON, OH.  Media Magic Productions, LLC, Northeast Ohio’s award-winning advertising and public relations marketing agency, is celebrating its 20th anniversary in business. Founded in March of 1997 by Cheryl Dickson-Walker and the late Carol Dickson, this minority and female-owned business is based in Ashtabula County at its studios in rural New Lyme Township. The firm has served more than 100 clients from California to New Jersey, with a focus on the renewable energy and composite plastic industries.

“In our March, 1997 mission statement, our primary directive was to deliver to Ashtabula County businesses the same high quality of professional advertising and public relations services that companies in Cleveland and other major cities expect to receive”, says Cheryl Dickson-Walker, President and Creative Director of Media Magic, and winner of four Cleveland Emmy awards. “The other part of our mission is to spread the word around the world about our region’s outstanding businesses, organizations and tourist attractions. Twenty years later, we believe we are succeeding in achieving these goals for all of our clients, near and far.”

Media Magic is a fully integrated marketing company. Working with a ‘Dream Team’ of highly skilled professionals, Media Magic specializes in providing creative and cutting-edge marketing strategies for small and medium sized businesses, organizations and municipalities. Consultation is available for traditional and new media advertising, branding and public relations campaigns and developing strategic marketing plans.

“Media Magic takes a holistic approach to working with our clients”, says Dickson-Walker. “We assess all of our customer’s marketing needs, and then offer solutions that maximize our client’s marketing dollars. We then give them tools to track and quantify results, ensuring that they get a high return on investment.”

Unlike many advertising agencies, Media Magic’s audio, video, graphic design and web production is done an in-house, using state-of-the-art technology. Creative Services capabilities include copywriting, on-location and post-production of  radio ,television and web commercials and teleproductions for broadcast local cable and internet web casts, promotional, sales and training videos, Public Relations services include social media and mobile marketing, publicity, media relations and crisis management, political campaign marketing and creation of multimedia marketing kits and collateral printed materials.

Some of Media Magic’s most recent projects include a group of 7 manufacturing marketing videos for The Marshfield Group, a series of 5 promotional web videos for Kent State University at Ashtabula and an award-winning promotional video for Ashtabula County board of Developmental Disabilities; a series of Welcome Videos for Molded Fiber Glass Companies, several promotional and training videos for Cristal Global, a three-year public relations, event planning and social media marketing project for The Northern Ohio ALS Project and a year-long multimedia advertising and public relations campaign for Aloterra Energy. Recent television and radio commercial campaigns include dozens of radio, TV and print/billboard ads for Community First Credit Union and more than a dozen TV and radio ads for local and statewide political campaigns. The Media Magic team also produced a short documentary film, ‘Meth-dot-Com’, chronicling the methamphetamine problem in extreme northeast Ohio.

For more information on Media Magic, visit our website, www.mediamagicohio  and contact Cheryl Dickson-Walker:(cell) 440-645-9472; studio line: 440-294-2431, or e-mail: info@mediamagicohio.com    

 

ideas in motion

Media Magic Shooting PBS Interviews for our Newest Client – Big Star Teleproductions

The camera crews at Media Magic are busily prepping for a on-location shoot this week for Big Star Teleproductions, of Boca Raton, Florida. BST’s Peter Mastrorio is in charge of the project, which will be incorporated into a future PBS teleproduction. Filming will take place in Westlake, Avon and Cleveland’s near West side, including an interview on the Detroit-Superior Viaduct (weather permitting).  Joining us on this shoot is Media Magician, Robert W. Kerr, who will be sharing camera duties with Director of Photography, David Grant Walker. Cheryl will be on Field Producer duties, and , of course, tearing her hair out…

http://www.bigstar-tv.com>

 

Are you in search of an experienced HD camera crew with superior audio for your upcoming teleproduction? Contact Media Magic today!

 

Join Media Magic at Vincina #ALS Protocol Project “Meet and Greet” Event Tonight at Emerine Estates Winery

The Vincina ALS Protocol Project is hosting a Meet and Greet Event, to educate the community about ALS (Lou Gehrig’s Disease) and the high incidence of ALS Clusters in Conneaut, Ohio, tonight, Friday, June 20, at Emerine Estates Winery, an environmentally conscious and sustainable vineyard and winery in Cherry Valley, Ohio. The event, which is free and open to the public, will be held from 6:30 – 9pm. ALS/MD/MS/Parkinson’s patients, caregivers, families and friends are encouraged to come and share your stories. Light refreshments provided- delicious dinners and fine wines available for purchase at the winery’s restaurant. VPP Team Members from Akron and Cleveland will be joining project director Mike Helfinstine for the presentation. A documentary camera crew from Media Magic will be on location, to record the event for an upcoming film on the life of mike’s wife, Vincina, who died from ALS earlier this year. In-Kind sponsorship by Ford Motor Company and Nissan Motor Company. Find out more at the Vincina ALS Protocol Project Website.

http://wp.me/p4yRVe-2E

Emerine Estates Winery label

Vincina Protocol Project Film Production Dinner Event @ Luciano’s #VincinaProtocolProject

Media Magic is preparing for tonight’s Vincina Protocol Project Film Production dinner tonight at Luciano’s Italian Ristorante in Chagrin Falls, Ohio. Luciano is generously donating his cooking talents and hospitality to host tonight’s special event for our team. Dave and I will be filming portions of our gathering, for the upcoming documentary. Special thanks to my longtime dear friend, Laina Bolla, who is volunteering to give Luciano a helping hand tonight with his dinner presentation. We are all so excited to taste the best of Italy and to spend time with our project teammates from across Northern Ohio. Pictures and more tomorrow!

Media Magic – Video Production Services : Broadcast, #TVCommercials #VideoProduction #CorporateVideo #YouTube

Media Magic on-location for American Augers Oil and Gas Drilling Products

Media Magic provides its corporate and broadcast clients full standard definition, high-definition and 2 and 4-K film production crew packages for film/ broadcast, corporate marketing and advertising, training and Social Media/YouTube projects. We also have expedited production capabilities. The producers at Media Magic  can handle any video project, from concept, scripting to screen. That’s because our award-winning ‘Media Magicians’ have decades of experience in television, advertising, photojournalism, film and corporate video production.

Our recent corporate projects include a series of promotional videos for manufacturers Cristal Millennium Inorganic and the Molded Fiber Glass Companies, complete advertising campaigns for Community First Credit Union and a 15-minute Economic Development documentary for Ashtabula’s Lift Bridge Community Association. Our broadcast and cable television programming productions include “Homegrown” and “Hope City”, two ½ hour television pilots for local PBS, as well as hundreds of TV and radio commercials for our agency clients in the region. Examples of these works can be viewed on our YouTube Channel: http://www.YouTube.com/MediaMagicOhio

  • Standard, High Definition, 2 & 4-K Production
  • Scripwriting and Conceptionalization
  • Expedited audio/video production capabilities
  • Experienced, award winning producers & crews
  • Audio Visual Reinforcement Services
  • YouTube channel design and video creation
  • Affordable TV commercial production
  • 2-D and 3-D animation services
  • Jingle composition and soundtrack creation
  • Royalty-free Stock Music and Photos

 

Case Study: Ashtabula County Metroparks District Political Campaign Consulting and Marketing @MediaMagicOhio

Ashtabula County Metroparks logo round logo1

Four months before the Spring 2006 General Election, Media Magic Productions was hired as political consultants to the Ashtabula County Metroparks District Board of Directors’ Steering Committee. They asked us to consult with them and help manage their Issue 5 levy campaign, handle the campaign’s public and media relations and create advertising for print, radio, cable and broadcast TV. The Metropark ballot measure seeks voter approval for an Ashtabula County property tax levy of point-four mill (4/10 of a mill).

The Metroparks board had very limited funds to put toward the levy campaign effort, so we’ve worked very hard to make sure their hard earned dollars stretched as far as possible. Our job was to get out their message out to Ashtabula County voters, in a way that truly educated voters about one of Ashtabula county’s greatest assets. To make up for the campaign funding shortfall, our agency concentrated heavily on an aggressive public relations informational and educational campaign.

We kicked off the 2006 Levy Campaign with a Valentine’s Day news conference near the south entrance of the Western Reserve Greenway Trail – part of the park system that brings tourists and tourism dollars to Ashtabula County. Media Magic created and distributed a Media Advisory and Press Conference announcement, along with a complete media kit, including a press release explaining the levy, campaign talking points, brochures and other collateral for direct mail. We also prepared a speech, written by Cheryl dickson-Walker, for those Metropark officials hosting the Valentine’s Day event, including introductory comments for the dozen or so public officials and civic leaders speaking at the event.

For broadcast campaign advertising, Media Magic scripted and produced three, 30-second television and three, 30-second radio ads showcasing the spectacular Ashtabula County Metroparks Greenway Trail and testimonials from its users, and promoting the Metroparks Issue 5 levy campaign. The ads ran on local radio, Time Warner Cable and Conneaut Cable TV, as well as local broadcast outlets.

Footage and interviews used in the Metropark television commercials were filmed, over the past year, along the Metroparks’ Western Reserve Greenway Trail, by Media Magic Director of Photography, David Walker and videographer David Frank. The television spots were written, produced and edited by Cheryl Dickson-Walker; the radio spots were edited by David Walker. The background music “Rivers and Trails” was written and performed by northeast Ohio singer/songwriter Steve Madewell, who generously donated use of this song to the People for Parks campaign. “Rivers and Trails” is one of a collection of songs on Madewell’s  “Rivers and Trails” CD, mastered by legendary folk singer, Alex Bevan.

Throughout the four month campaign, Media Magic distributed eight press releases and advisories. To spread the word even farther, we arranged for Metroparks Board members to discuss the issue on local radio shows and interviews with local newspapers.They also campaigned at numerous public events, including the March for Parks, Outdoor Sporting Show in Jefferson, Ohio, where they had an informational booth. Media Magic also designed for the Metroparks an “Andy Acorn” mascot costume. This bike-peddling, messenger of goodwill was created by Media Magic Productions Graphic Artist, Carol Dickson.

Ashtabula County Metroparks Levy on the Ballot

Ashtabula County Metroparks Board President To Discuss the District’s “Vote Green” Levy Campaign on WFUN Radio

Gallery

Media Magic – Behind the Scenes: Bissell Maple Farm #MarchMapleMadness Tour

This gallery contains 25 photos.

Here are some of my photos taken as Media Magic Director of Photography, David Grant Walker, filmed the first Saturday of the March Maple Madness tour of the sap and sugar house at Bissell Maple Tree Farm in Rock Creek … Continue reading

Media Magic’s Award-Winning ‘Abilities in Motion’ video now on new ACBDD website!

Media Magic is tickled pink to say that our 2011 Ohio Public Images Network award-winning video, ‘Abilities in Motion’, which has been available on our YouTube channel, is now embedded on Ashtabula County Board of Developmental Disabilities new website. Congrats, DD folks – your website is a beaut! Check it out – you’ll be inspired.

Ash Co DD New Website with Abilities Video 0214

$13,000 Wedding Video Winner or $100,000 Lawsuit Loser – What’s Your Opinion?

OK, gang, opinion time. Watch this wedding video and tell me if you think it is so bad that the bride should sue the video production company for $100,000 or if you think she is full of it. Dave and I still shoot wedding videos our our sister company, SB Productions. We used to shoot and edit weddings for Media Magic, so we have had more than our fair share of experiences with brides and wedding videography. Mostly positive, I must say. My take: the bride was so distracted by everything else leading up to the wedding, that she did not pay attention to the video producer during the customer interview and did not bother to look at the videographer’s sample videos (it happens). It has been my experience that any company that produces this type of high-end cinematic wedding videos always gives the bride and groom an idea of what they plan to do. Especially if they are paying $13,000 for it. To me, that’s a bit high, but hey, that did not seem to be the couple’s complaint. I’m not that fond of that style of wedding video as the one and only end product (we used to offer those as Wedding Video Montages or Music Videos, along with a longer video with ceremony and reception highlights) but things are different these days. Given the style, I thought it was well crafted. This is the current trendy wedding video style and I see videos produced like this all of the time. Young people generally have shorter attention spans these days and brides had been complaining to us that they did not want to watch the old fashion, hour-long wedding videos with sermons, photo shoots, speeches, hours of line dancing, etc. Your thoughts? Bride Sues Videographer for $122,000.