Media Magic – Video Production Services : Broadcast, #TVCommercials #VideoProduction #CorporateVideo #YouTube

Media Magic on-location for American Augers Oil and Gas Drilling Products

Media Magic provides its corporate and broadcast clients full standard definition, high-definition and 2 and 4-K film production crew packages for film/ broadcast, corporate marketing and advertising, training and Social Media/YouTube projects. We also have expedited production capabilities. The producers at Media Magic  can handle any video project, from concept, scripting to screen. That’s because our award-winning ‘Media Magicians’ have decades of experience in television, advertising, photojournalism, film and corporate video production.

Our recent corporate projects include a series of promotional videos for manufacturers Cristal Millennium Inorganic and the Molded Fiber Glass Companies, complete advertising campaigns for Community First Credit Union and a 15-minute Economic Development documentary for Ashtabula’s Lift Bridge Community Association. Our broadcast and cable television programming productions include “Homegrown” and “Hope City”, two ½ hour television pilots for local PBS, as well as hundreds of TV and radio commercials for our agency clients in the region. Examples of these works can be viewed on our YouTube Channel: http://www.YouTube.com/MediaMagicOhio

  • Standard, High Definition, 2 & 4-K Production
  • Scripwriting and Conceptionalization
  • Expedited audio/video production capabilities
  • Experienced, award winning producers & crews
  • Audio Visual Reinforcement Services
  • YouTube channel design and video creation
  • Affordable TV commercial production
  • 2-D and 3-D animation services
  • Jingle composition and soundtrack creation
  • Royalty-free Stock Music and Photos

 

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Need to Cut and Run? Here are the Top Ten Video Editing Apps #MediaMagicTips #VideoApps

SmartPhone with video symbol

So, you ‘re on location at a client’s event, and you decide to shoot some video on your Android phone. Suddenly, your client asks if you can give them a quick edit to upload to YouTube, Vimeo or other social media… right now! What to do? Well, there are some pretty cool video editing apps available, now, designed for editing on the run. But, you must have the right phone and the right software. Check out this guide from KFTV.com :

 

KFTV.com Top Ten Video Editing Apps

Case Study: Franklin for Solicitor – Political Advertising, Social Media and Public Relations Campaign Consulting, Marketing, Collateral Materials Production

The Client:

Incumbent Ashtabula City Solicitor Michael Franklin (Independent).

The Situation:

Michael Franklin hired Media Magic to handle his re-election campaign marketing for the 2011 general election. He was facing a tough campaign by his predecessor, a Democratic candidate , whom be beat, with our assistance, in 2007. His opponent, who had a very well known and documented checkered past, decided he wanted his old job back, and was expected to go extremely negative in his campaigning. Franklin was looking for a winning campaign strategy to counter this.

The Strategy:

We, at Media Magic, believed the most important thing the Franklin campaign had to do was to dominate the message going out to the voters, from the start, and to remind voters of his opponents alleged criminal activity, while in office, so that when they heard the name of his opponent, they immediately associated with his past negative actions … no matter their political affiliation. That would put his opponent on the defense from the get-go and allow Franklin’s message to be heard.

To accomplish this, we  designed Franklin’s  campaign website to give viewers a clear picture of his mission and accomplishments in the past four years. It also had a special page filled with links to newspaper and magazine coverage of all of his opponents misdeeds, in and out of office.  Franklin did not have to make accusations on his own – the newspapers took care of this for him. We then posted links to articles on this page on Franklin’s Facebook, WordPress blog, LinkedIn and Twitter pages, along with very active local political forums on Facebook. This drove traffic back to the campaign website, where readers could read more about Franklin and see more of the negative articles published about his opponent. Michael also took part in a half hour podcast with a local political blogger. Connecting with constituents on Facebook and other social media outlets really allowed Franklin to communicate his message directly to interested voters and win their trust.

At the beginning of September, Media Magic filmed and produced two radio and TV ads for Mike Franklin, one featuring his on camera, discussing his accomplishments, the other showing part of a televised debate in which his opponent denied knowledge of any wrongdoing in office. In the ad, his statement was followed by past newspaper headlines detailing the charges against him. These ads aired on local cable and radio throughout the campaign season and were placed on Franklin’s website, Facebook and YouTube pages, available 24/7. We also took advantage of online advertising, placing ads on the newspaper and radio station websites, and ads on Facebook. As a result, Google shot his ranking up, giving Franklin a dominating online presence that his opponent, who did little advertising, could not touch.

To kick start the ground game, Media Magic created an arsenal of campaign collateral for hand out and direct mail: a postcard mailer, 3  campaign flyers,  five  quarter page and full page ads in the two  local newspapers, plus the ad and story in the Election Tabloid.

When his opponent leveled unsubstantiated charges against Franklin, Media Magic set up two press conferences, to counter the false claims. these press conferences resulted in at least three positive stories for Franklin, and several other negatives stories about Franklin’s opponent.

 

The Result:

Franklin handily defeated his opponent in the general election.

 

Franklin for Solicitor Billboard

Franklin for Solicitor Billboard

Franklin for Solicitor Flyer Front

Franklin for Solicitor Flyer Front

Franklin for Solicitor Flyer Back

Franklin for Solicitor Flyer Back

Musicians: Want to own #Twitter? Download this Free Guide to #Social Media for Musicians!

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This is for all of my musician friends, who are competing in the mad, mad world of social media marketing. DiscMaker’s Guide to Mastering Social Media gives you valuable tips and advice on best practices for Twitter, Facebook, YouTube, Pinterest (which is awesome for posting photos or bands and performers!) and a host of other platforms. Get your music out to your fans and keep them talking about you to their friends! Download your copy at the link here:

And remember to contact Media Magic when you are ready to cut your next album tracks or music video. We work with John Luttrelle, master recording engineer with ErieBrick Recording Studios. He’s an incredible producer and talented recording artist, himself. We love working with him on music video projects. His tracks are sweet! Check out his work at ErieBrickRecording.com

And don’t forget about Media Magic’s Blue Light Special on our Social Media Marketing Services… this offer ends at Midnight, Monday April 7th!

 

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Got Video? Post it on these social media sites and create some buzz! #MediaMagicTips #Small Business Marketing

Happy Friday to you! We, at Media Magic, love to post fun videos from our YouTube channel on Fridays, so today, in honor of our fifth Polar Vortex, we present Ashtabula Outdoor Army Navy Store’s ‘Frozen Prizon Blues’ TV commercial, starring owner and comedy king Bill Hyland as Johnny SavesumCash. We shot this television ad a few years ago at their Main Street retail location in Ashtabula county. Such fun! Warms my heart and tickles my funny-bone, every time!

If you have a great TV ad, marketing or music video, Intuit shares some smart social media sites on which to post it for maximum exposure… all for free!

http://blog.intuit.com/marketing/4-impactful-places-to-post-your-video/

Let us know if we can assist you with your next TV advertising campaign, corporate video production or social media marketing project… we’d love to help!

Media Magic’s Award-Winning ‘Abilities in Motion’ video now on new ACBDD website!

Media Magic is tickled pink to say that our 2011 Ohio Public Images Network award-winning video, ‘Abilities in Motion’, which has been available on our YouTube channel, is now embedded on Ashtabula County Board of Developmental Disabilities new website. Congrats, DD folks – your website is a beaut! Check it out – you’ll be inspired.

Ash Co DD New Website with Abilities Video 0214

$13,000 Wedding Video Winner or $100,000 Lawsuit Loser – What’s Your Opinion?

OK, gang, opinion time. Watch this wedding video and tell me if you think it is so bad that the bride should sue the video production company for $100,000 or if you think she is full of it. Dave and I still shoot wedding videos our our sister company, SB Productions. We used to shoot and edit weddings for Media Magic, so we have had more than our fair share of experiences with brides and wedding videography. Mostly positive, I must say. My take: the bride was so distracted by everything else leading up to the wedding, that she did not pay attention to the video producer during the customer interview and did not bother to look at the videographer’s sample videos (it happens). It has been my experience that any company that produces this type of high-end cinematic wedding videos always gives the bride and groom an idea of what they plan to do. Especially if they are paying $13,000 for it. To me, that’s a bit high, but hey, that did not seem to be the couple’s complaint. I’m not that fond of that style of wedding video as the one and only end product (we used to offer those as Wedding Video Montages or Music Videos, along with a longer video with ceremony and reception highlights) but things are different these days. Given the style, I thought it was well crafted. This is the current trendy wedding video style and I see videos produced like this all of the time. Young people generally have shorter attention spans these days and brides had been complaining to us that they did not want to watch the old fashion, hour-long wedding videos with sermons, photo shoots, speeches, hours of line dancing, etc. Your thoughts? Bride Sues Videographer for $122,000.

Case Study: Attorney Ellen S. Simon – Public Relations and Video Production Projects

At Media Magic, Video Production and Public Relations often combine with incredible results: our clients get coverage! Here’s a Case Study about our work with nationally acclaimed Civil Rights attorney, Ellen S. Simon and take a look at some of our results from more recent publicity for Ellen below: Case Study: attorney Ellen S. Simon Public and Media Relations Projects Ellen Simon_ Parks Wins Suit Press Release http://www.youtube.com/watch?v=JSh9tgUMpJo http://youtu.be/1QFPBSXTBS0

Case Study: Apple Heating and Cooling TV Advertising Campaign

Scott Robinson Apple Heating and Cooling  Scott Robinson        President, Apple Heating & Cooling

“Cheryl brings creative abilities to help us with creating effective television ads. She has worked with us from beginning concept through shooting and production. We have also benefited from her extensive experience in making the most of our media planning and buying.”

The Client:

Apple Heating and Cooling, a Heating and Air Conditioning Contractor, serving Ashtabula, Lake, Geauga and parts of Cuyahoga County.

The Situation:

Apple contacted us to work with them on a two-year, cable and broadcast television advertising campaign, introducing their new company branding to Ashtabula and Lake counties. We met with then-owner Scott Robinson to discuss his vision for the 30-second spots. With big ambitions and a tight marketing budget, we worked together to produce an effective, attention-grabbing campaign that would remain affordable.

The Strategy:

Following our meeting, Media Magic’s Cheryl Dickson-Walker conceptualized and scripted a series of 8 TV ads, incorporating Scott as the company spokesperson, along with two testimonials from Apple Customers. Once the spots were finished, we consulted with Scott about media buys and placement. By having 8 spots, apple was free to rotate them and take some of them off the air for a while, keeping the campaign fresh for a couple of years.

Media Magic set up three, ten hour days of  on-location shoots using a three person crew led by director of Photography, David Walker: one, at Apple’s Ashtabula headquarters for Scott’s green screen filming and b-roll shots of Apple employee training and miscellaneous other shots, and one day at each of the homes of Apple customers giving testimonials, to interview the clients and get more b-roll of Apple employees interacting with customers and working on the job.

The Result:

Apple received an uptick in sales and inquiries, following the airing of the 8 commercials. We were told that the commercials were received with a very positive response. The commercials were also incorporated into the company website and Apple’s YouTube channel. A couple of years later, they expanded their growing business into Geauga and Cuyahoga counties.

Apple Heating Website with Service video 1

Community First Credit Union

Community First Credit Union, of Ashtabula, Ohio, hired Media Magic to create a year long multimedia advertising campaign that incorporated their new branding concepts. After consulting with their management team, we scripted and produced 8 Cable TV/television and radio 30 second commercials, including several customer testimonials, and created matching 1/4 page newspaper ads and billboards, designed in partnership with the graphic artists at Lamar Advertising. Our clients was so pleased with the results of our marketing efforts, that we were hired to do a second year-long advertising campaign.

CFCU RVLoan Newspaper Ad Proof

CFCY RV billboard lamar 002

CFCU Checking Newspaper Ad Proof dw CFCU-AutoLoan-Rick CFCU Bills Ad 2-11