MEDIA MAGIC CELEBRATES 20 YEARS OF IDEAS IN MOTION

             Celebrating 20 Years of Award-Winning

Advertising, Public Relations and

 Video Production

     phone: 440-294-2431

           www.mediamagicohio.com

mail: info@mediamagicohio.com

Contact:  Cheryl Dickson-Walker  (cell) 440:645-9472  (studio) 440-294-2431  (fax) 440:294-2492

FOR IMMEDIATE RELEASE, March 20 2017

                       

MEDIA MAGIC CELEBRATES 20 YEARS OF AWARD-WINNING ADVERTISING, PUBLIC RELATIONS, FILM AND VIDEO PRODUCTION FOR SMALL BUSINESS

 

JEFFERSON, OH.  Media Magic Productions, LLC, Northeast Ohio’s award-winning advertising and public relations marketing agency, is celebrating its 20th anniversary in business. Founded in March of 1997 by Cheryl Dickson-Walker and the late Carol Dickson, this minority and female-owned business is based in Ashtabula County at its studios in rural New Lyme Township. The firm has served more than 100 clients from California to New Jersey, with a focus on the renewable energy and composite plastic industries.

“In our March, 1997 mission statement, our primary directive was to deliver to Ashtabula County businesses the same high quality of professional advertising and public relations services that companies in Cleveland and other major cities expect to receive”, says Cheryl Dickson-Walker, President and Creative Director of Media Magic, and winner of four Cleveland Emmy awards. “The other part of our mission is to spread the word around the world about our region’s outstanding businesses, organizations and tourist attractions. Twenty years later, we believe we are succeeding in achieving these goals for all of our clients, near and far.”

Media Magic is a fully integrated marketing company. Working with a ‘Dream Team’ of highly skilled professionals, Media Magic specializes in providing creative and cutting-edge marketing strategies for small and medium sized businesses, organizations and municipalities. Consultation is available for traditional and new media advertising, branding and public relations campaigns and developing strategic marketing plans.

“Media Magic takes a holistic approach to working with our clients”, says Dickson-Walker. “We assess all of our customer’s marketing needs, and then offer solutions that maximize our client’s marketing dollars. We then give them tools to track and quantify results, ensuring that they get a high return on investment.”

Unlike many advertising agencies, Media Magic’s audio, video, graphic design and web production is done an in-house, using state-of-the-art technology. Creative Services capabilities include copywriting, on-location and post-production of  radio ,television and web commercials and teleproductions for broadcast local cable and internet web casts, promotional, sales and training videos, Public Relations services include social media and mobile marketing, publicity, media relations and crisis management, political campaign marketing and creation of multimedia marketing kits and collateral printed materials.

Some of Media Magic’s most recent projects include a group of 7 manufacturing marketing videos for The Marshfield Group, a series of 5 promotional web videos for Kent State University at Ashtabula and an award-winning promotional video for Ashtabula County board of Developmental Disabilities; a series of Welcome Videos for Molded Fiber Glass Companies, several promotional and training videos for Cristal Global, a three-year public relations, event planning and social media marketing project for The Northern Ohio ALS Project and a year-long multimedia advertising and public relations campaign for Aloterra Energy. Recent television and radio commercial campaigns include dozens of radio, TV and print/billboard ads for Community First Credit Union and more than a dozen TV and radio ads for local and statewide political campaigns. The Media Magic team also produced a short documentary film, ‘Meth-dot-Com’, chronicling the methamphetamine problem in extreme northeast Ohio.

For more information on Media Magic, visit our website, www.mediamagicohio  and contact Cheryl Dickson-Walker:(cell) 440-645-9472; studio line: 440-294-2431, or e-mail: info@mediamagicohio.com    

 

ideas in motion

Celebrating the Ashtabula County Board of Developmental Disabilities – Abilities in Motion

The mission of the Ashtabula County Board of Developmental Disabilities is to assist eligible individuals with developmental disabilities in choosing and achieving a life of increasing capability such that they can live, work and play in the community, and to assist and support the families of these individuals in achieving these goals. We produced this short film to showcase the students and staff who make the DD story so incredibly special.

 

 

 

 

 

 

 

 

 

Join Media Magic at Vincina #ALS Protocol Project “Meet and Greet” Event Tonight at Emerine Estates Winery

The Vincina ALS Protocol Project is hosting a Meet and Greet Event, to educate the community about ALS (Lou Gehrig’s Disease) and the high incidence of ALS Clusters in Conneaut, Ohio, tonight, Friday, June 20, at Emerine Estates Winery, an environmentally conscious and sustainable vineyard and winery in Cherry Valley, Ohio. The event, which is free and open to the public, will be held from 6:30 – 9pm. ALS/MD/MS/Parkinson’s patients, caregivers, families and friends are encouraged to come and share your stories. Light refreshments provided- delicious dinners and fine wines available for purchase at the winery’s restaurant. VPP Team Members from Akron and Cleveland will be joining project director Mike Helfinstine for the presentation. A documentary camera crew from Media Magic will be on location, to record the event for an upcoming film on the life of mike’s wife, Vincina, who died from ALS earlier this year. In-Kind sponsorship by Ford Motor Company and Nissan Motor Company. Find out more at the Vincina ALS Protocol Project Website.

http://wp.me/p4yRVe-2E

Emerine Estates Winery label

#MediaMagicTips : Cooking with #Facebook for Restaurants #SocialMediaMarketing

With so many great new restaurants, promoting local food, farm-to-table and locavores, opening up in Ashtabula County, Ohio, we thought this would be a great time to share Connect Social Media’s Facebook Page marketing tips for restauranteurs:

http://www.connectsocialmedia.com.au/facebook-marketing-for-restaurants/?utm_content=buffer24ac5&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

 

Looking for a helping hand with your Social Media Marketing? Contact Media Magic today- we make it easy!

Contact us:

 

Media Magic Cristal manufacturing video featured at GP Profiles of Ashtabula County Breakfast Event

Media Magic is pleased to report that our ‘Manufacturing at Cristal’ recruiting video, produced last fall for Cristal Global / Millennium Inorganic of Ashtabula Township, Ohio, was recently featured at a  local business event. Guest speakers at May’s ‘Profiles of Ashtabula County’ Breakfast Series, presented monthly by Growth Partnership for Ashtabula County, were Cristal’s  Scott Strayer, Plants 1 and 2 Site Director and Misty Hejduk, Global Performance Manager .

The ‘Manufacturing at Cristal’ video was scripted, edited and produced by Media Magic Creative Director, Cheryl Dickson-Walker. The film was shot on location, over several days, at Cristal’s Millennium Plants 1 and 2, and included interviews with about a dozen employees. Director of Photography was David Grant Walker, and Media Magicians Robert W. Kerr and Shannon Baker both worked on cameras and lighting. It was spearheaded internally by Cristal Human Resource and Community Relations person, Sherry Wilber.

Strayer and Hedjuk shared many of the workforce issues they are facing, including the employee shortage they know they are going to face, and discussed some of the programs Cristal has developed to tackle these human resource issues. Our video highlighted these issues and discussed the many opportunities manufacturing offers to workers of all ages and skill sets. A link to our video on Media Magic’s YouTube channel is also included in this month’s Growth Partnership for Ashtabula County newsletter:GP newsletter Profile Breakfast Cristal video link close up screencapGP newsletter Profile Breakfast Cristal video link wide screencap

Like what you see? Contact Media Magic today about creating an affordable recruitment video for your business that gets results!

 

 

 

It’s Election Day – Exercise your right to VOTE!

Media Magic encourages every American to cast a ballot today… there are many important primary races and issues to be decided. Don’t let someone else make the choices for you! Vote! And, please, voters, make sure to support Ashtabula County’s foster and adoptive children by voting YES for the Ashtabula County Children Services Levy today – they need us!

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Ashtabula County Children Services

Vincina Protocol #ALS Project Update – Online Marketing and Website Development

The Vincina Protocol ALS Project Online Media Kit and website development is coming along. We’ve completed the initial stage of designing and creating content for the WordPress blog website. We’ve also created a LinkedIn company page, Twitter and Facebook Pages which are being updated weekly. Executive Director Michael Helfinstine, of Conneaut, Ohio  (Ashtabula County) is being trained by Cheryl Dickson-Walker and his daughter-in-law, Shannon Helfinstine on managing content on the social media sites.

Today, Cheryl is finishing up writing Mike’s biography for the website. The information on the website will be used to populate a printed media kit, for his presentation to an MDA banquet tomorrow. Cheryl will also be writing a short speech for him to deliver, summarizing the Vincina Protocol Project and making the connection between finding a cause and cure for ALS (Lou Gehrig’s Disease) and Muscular Dystrophy and other motor neuron diseases. It will be a busy day, but we will ‘Git ‘Er Dun’!

The Vincina Protocol Project Website

Do you have an online media kit or social media marketing project we can assist you with? Contact Media Magic today – we are quick and affordable!

 

 

Work Begins on “The Vincina Protocol” Project – Prevention, Treatment and Cure for ALS Lou Gehrig’s Disease #ALS #LouGehrig’sDisease #VincinaProtocolALS

Media Magic is proud to announce that today we are kicking off our long-term documentary and public awareness project, with creation of an online press / media kit and social media marketing for The Vincina Protocol Project – Prevention, Treatment and Cure for ALS / Lou Gehrig’s Disease , The project is spearheaded by Michael Helfinstine, of Conneaut, Ohio, in Ashtabula County, who recently lost his beloved wife Vincina ‘Squeak’ Helfinstine, to this cruel and devastating disease.  It was Squeak’s greatest wish that Mike carry on the fight for a proper medical treatment and diagnosis protocol, so doctors could spot and treat patients in the early stages of ALS, before it becomes too late to make a difference, as it was her case. Right now, there is no cure or true understanding in the medical community of what causes ALS or how to effectively treat victims, so it is our mission to work with the brightest minds in the ALS community to unite in their medical research and come up with a universal protocol.  Please follow our progress in this incredible journey toward knowledge and understanding, and contact is with your thoughts or suggestions:The Vincina Protocol Project on Facebook Mike Helfinstine’s ALS Twitter Feed  hashtag #VincinaProtocolASL and The Vincina Protocol Project on LinkedIn . We’re just getting our LinkedIn company page up and running, so please Follow Us and check back soon!

Case Study: Ashtabula County Metroparks District Political Campaign Consulting and Marketing @MediaMagicOhio

Ashtabula County Metroparks logo round logo1

Four months before the Spring 2006 General Election, Media Magic Productions was hired as political consultants to the Ashtabula County Metroparks District Board of Directors’ Steering Committee. They asked us to consult with them and help manage their Issue 5 levy campaign, handle the campaign’s public and media relations and create advertising for print, radio, cable and broadcast TV. The Metropark ballot measure seeks voter approval for an Ashtabula County property tax levy of point-four mill (4/10 of a mill).

The Metroparks board had very limited funds to put toward the levy campaign effort, so we’ve worked very hard to make sure their hard earned dollars stretched as far as possible. Our job was to get out their message out to Ashtabula County voters, in a way that truly educated voters about one of Ashtabula county’s greatest assets. To make up for the campaign funding shortfall, our agency concentrated heavily on an aggressive public relations informational and educational campaign.

We kicked off the 2006 Levy Campaign with a Valentine’s Day news conference near the south entrance of the Western Reserve Greenway Trail – part of the park system that brings tourists and tourism dollars to Ashtabula County. Media Magic created and distributed a Media Advisory and Press Conference announcement, along with a complete media kit, including a press release explaining the levy, campaign talking points, brochures and other collateral for direct mail. We also prepared a speech, written by Cheryl dickson-Walker, for those Metropark officials hosting the Valentine’s Day event, including introductory comments for the dozen or so public officials and civic leaders speaking at the event.

For broadcast campaign advertising, Media Magic scripted and produced three, 30-second television and three, 30-second radio ads showcasing the spectacular Ashtabula County Metroparks Greenway Trail and testimonials from its users, and promoting the Metroparks Issue 5 levy campaign. The ads ran on local radio, Time Warner Cable and Conneaut Cable TV, as well as local broadcast outlets.

Footage and interviews used in the Metropark television commercials were filmed, over the past year, along the Metroparks’ Western Reserve Greenway Trail, by Media Magic Director of Photography, David Walker and videographer David Frank. The television spots were written, produced and edited by Cheryl Dickson-Walker; the radio spots were edited by David Walker. The background music “Rivers and Trails” was written and performed by northeast Ohio singer/songwriter Steve Madewell, who generously donated use of this song to the People for Parks campaign. “Rivers and Trails” is one of a collection of songs on Madewell’s  “Rivers and Trails” CD, mastered by legendary folk singer, Alex Bevan.

Throughout the four month campaign, Media Magic distributed eight press releases and advisories. To spread the word even farther, we arranged for Metroparks Board members to discuss the issue on local radio shows and interviews with local newspapers.They also campaigned at numerous public events, including the March for Parks, Outdoor Sporting Show in Jefferson, Ohio, where they had an informational booth. Media Magic also designed for the Metroparks an “Andy Acorn” mascot costume. This bike-peddling, messenger of goodwill was created by Media Magic Productions Graphic Artist, Carol Dickson.

Ashtabula County Metroparks Levy on the Ballot

Ashtabula County Metroparks Board President To Discuss the District’s “Vote Green” Levy Campaign on WFUN Radio

Case Study: Franklin for Solicitor – Political Advertising, Social Media and Public Relations Campaign Consulting, Marketing, Collateral Materials Production

The Client:

Incumbent Ashtabula City Solicitor Michael Franklin (Independent).

The Situation:

Michael Franklin hired Media Magic to handle his re-election campaign marketing for the 2011 general election. He was facing a tough campaign by his predecessor, a Democratic candidate , whom be beat, with our assistance, in 2007. His opponent, who had a very well known and documented checkered past, decided he wanted his old job back, and was expected to go extremely negative in his campaigning. Franklin was looking for a winning campaign strategy to counter this.

The Strategy:

We, at Media Magic, believed the most important thing the Franklin campaign had to do was to dominate the message going out to the voters, from the start, and to remind voters of his opponents alleged criminal activity, while in office, so that when they heard the name of his opponent, they immediately associated with his past negative actions … no matter their political affiliation. That would put his opponent on the defense from the get-go and allow Franklin’s message to be heard.

To accomplish this, we  designed Franklin’s  campaign website to give viewers a clear picture of his mission and accomplishments in the past four years. It also had a special page filled with links to newspaper and magazine coverage of all of his opponents misdeeds, in and out of office.  Franklin did not have to make accusations on his own – the newspapers took care of this for him. We then posted links to articles on this page on Franklin’s Facebook, WordPress blog, LinkedIn and Twitter pages, along with very active local political forums on Facebook. This drove traffic back to the campaign website, where readers could read more about Franklin and see more of the negative articles published about his opponent. Michael also took part in a half hour podcast with a local political blogger. Connecting with constituents on Facebook and other social media outlets really allowed Franklin to communicate his message directly to interested voters and win their trust.

At the beginning of September, Media Magic filmed and produced two radio and TV ads for Mike Franklin, one featuring his on camera, discussing his accomplishments, the other showing part of a televised debate in which his opponent denied knowledge of any wrongdoing in office. In the ad, his statement was followed by past newspaper headlines detailing the charges against him. These ads aired on local cable and radio throughout the campaign season and were placed on Franklin’s website, Facebook and YouTube pages, available 24/7. We also took advantage of online advertising, placing ads on the newspaper and radio station websites, and ads on Facebook. As a result, Google shot his ranking up, giving Franklin a dominating online presence that his opponent, who did little advertising, could not touch.

To kick start the ground game, Media Magic created an arsenal of campaign collateral for hand out and direct mail: a postcard mailer, 3  campaign flyers,  five  quarter page and full page ads in the two  local newspapers, plus the ad and story in the Election Tabloid.

When his opponent leveled unsubstantiated charges against Franklin, Media Magic set up two press conferences, to counter the false claims. these press conferences resulted in at least three positive stories for Franklin, and several other negatives stories about Franklin’s opponent.

 

The Result:

Franklin handily defeated his opponent in the general election.

 

Franklin for Solicitor Billboard

Franklin for Solicitor Billboard

Franklin for Solicitor Flyer Front

Franklin for Solicitor Flyer Front

Franklin for Solicitor Flyer Back

Franklin for Solicitor Flyer Back