Case Study: Attorney Ellen S. Simon Public and Media Relations Campaign Project

The Client:

Attorney Ellen S. Simon is recognized as one of the leading legal authorities on civil law in the United States. Simon is the founding partner of the Simon Law Firm in Cleveland, Ohio, which specializes in representing individuals in employment and civil rights cases.  Ellen Simon has been lauded for her work on landmark cases that made employment law on both the state and federal levels.

The Situation:

Ellen Simon had retired from day-to-day practice at her firm. She now wanted to use her expertise and knowledge in the role of a legal expert and commentator for a broadcast or cable television news organization.

The Strategy:

Media Magic created a media intensive, 13-week public relations campaign for Ms Simon. We met with her for several hours, assessing her needs and goals. With these in mind, we designed a media presentation kit with a biography, talking points, photo and video resume. The video, showcasing Simon’s legal career, featured testimonials from prominent Cuyahoga County judges, celebrity clients and other notable individuals. Media Magic also created a website for Ellen, featuring the above information. Media Magic created a list of targeted media outlets for her campaign. We forwarded these materials to these selected regional and national media outlets and let them know of Ellen’s availability for interviews and to provide expert insight on legal issues concerning her specialty, employment and civil rights. We also purchased a listing on the “Authors and Experts” website, with a link back to Simon’s website, so that media outlets could easily find her, if they needed an legal expert to speak on their show..

The Result:

Within three months, Ellen Simon received several phone calls from talent agents and other interested parties in cable and broadcast news. Since then, Ellen has appeared as a legal commentator on Cleveland’s WJW-TV, WEWS-TV, and WOIO-TV newscasts;  MSNBC and the original Court TV cable channel and as a regular commentator on several Los Angeles and Central Arizona talk-radio shows. Simon has met with the head of Lifetime Television and the Vice President of CBS News- all who have contacted her after receiving her promotional kit and viewing her video resume. In addition to work as a legal analyst, Ellen currently offers legal advice on individual employment cases, mediation and dispute resolution services, litigation strategy and management, and webinars on hot employment topics. Ellen is licensed in Arizona and Ohio, and is Of Counsel to McCarthy, Lebit, Crystal & Liffman, a Cleveland, Ohio based law firm.

Attorney Ellen S. Simon News Advisory

Ellen S Simon Biography

Ellen Simon Press Release Cleveland-Woman-Wins-Age-Discrimination-Suit-Against-University-Hospitals-021711

One comment on “Case Study: Attorney Ellen S. Simon Public and Media Relations Campaign Project

  1. Pingback: Case Study: Attorney Ellen S. Simon – Public Relations and Video Production Projects | Media Magic - ideas in motion

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