Is Valentine’s Day too soon to launch your Mother’s Day marketing strategy?

Happy Valentine’s Day, everyone! It’s a beautiful, snowy day here in Ashtabula County, Ohio. With St. Patrick’s Day shamrocks and green apparel already crowding out Cupid’s chocolates at the local pharmacy, you might be asking yourself, isn’t it too early to starting your marketing campaign for St. Paddy’s Day? How about Mother’s Day? Maybe not. Check out the metrics in this article, brought to my attention by David Landis of Landis Communications: When should you roll out your holiday marketing strategy?

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Got Postcards? Here’s A Direct Mail Marketing Deal !

Marketing

Are you looking for an easy and cost effective way to use Postcards to market your business? I came across this solution while reading a response by Barry Caputo of  the Marsid M and M Group,  in a popular marketing blog. He suggested using a service by the USPS called E.D.D.M. (Every Door Direct Mail). EDDM lets you pay a flat fee to mail a large postcard without the need for a mailing list. Just have the postcards printed and bundle them according to postal regulations (bundles of 100 pieces) and take them to the post office.  I checked it out for myself. For instance, I went to the map on their site, selected my select target area in Ashtabula and picked two particular routes: one going therough the central business district and one going through the main industrial district. The total delivery cost was $185 – not bad, for hitting every door and PO box in that area. Thanks, Barry  for this great marketing tip!  You can find out more here about EDDM at the USPS website: https://www.usps.com/business/every-door-direct-mail.htm.

Turn Cabin Fever into Marketing Magic

Weeks and weeks of Polar Plunges and Snow Storms is giving a lot of us small business owners Extreme Cabin Fever! If you are like me, in beautiful southern Ashtabula County, Ohio, you are tired of being cooped up inside, waiting for Mother Nature to ease up. What I’m doing is taking some time to do what I do for others… market my own business! This slow time is a great time to focus of getting the word out about your company. Try out a new marketing tool – start a new Twitter Hashtag campaign, get started on a new WordPress blog site, upload some product pictures to your Facebook Page or create a LinkedIn Company Page for your business. LinkedIn has some wonderful new tools in its networking arsenal and I am having a lot of fun putting them to work for Media Magic right now. It’s keeping my mind busy and I don’t have time to think about the snow piling up around my window sill. Take a peek at ours below. Check back later this week, and I will have a mini-tutorial about how to get started with LinkedIn Company and Showcase Pages.

Case Study: Apple Heating and Cooling TV Advertising Campaign

Scott Robinson Apple Heating and Cooling  Scott Robinson        President, Apple Heating & Cooling

“Cheryl brings creative abilities to help us with creating effective television ads. She has worked with us from beginning concept through shooting and production. We have also benefited from her extensive experience in making the most of our media planning and buying.”

The Client:

Apple Heating and Cooling, a Heating and Air Conditioning Contractor, serving Ashtabula, Lake, Geauga and parts of Cuyahoga County.

The Situation:

Apple contacted us to work with them on a two-year, cable and broadcast television advertising campaign, introducing their new company branding to Ashtabula and Lake counties. We met with then-owner Scott Robinson to discuss his vision for the 30-second spots. With big ambitions and a tight marketing budget, we worked together to produce an effective, attention-grabbing campaign that would remain affordable.

The Strategy:

Following our meeting, Media Magic’s Cheryl Dickson-Walker conceptualized and scripted a series of 8 TV ads, incorporating Scott as the company spokesperson, along with two testimonials from Apple Customers. Once the spots were finished, we consulted with Scott about media buys and placement. By having 8 spots, apple was free to rotate them and take some of them off the air for a while, keeping the campaign fresh for a couple of years.

Media Magic set up three, ten hour days of  on-location shoots using a three person crew led by director of Photography, David Walker: one, at Apple’s Ashtabula headquarters for Scott’s green screen filming and b-roll shots of Apple employee training and miscellaneous other shots, and one day at each of the homes of Apple customers giving testimonials, to interview the clients and get more b-roll of Apple employees interacting with customers and working on the job.

The Result:

Apple received an uptick in sales and inquiries, following the airing of the 8 commercials. We were told that the commercials were received with a very positive response. The commercials were also incorporated into the company website and Apple’s YouTube channel. A couple of years later, they expanded their growing business into Geauga and Cuyahoga counties.

Apple Heating Website with Service video 1

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Do you ‘Tweet’? You should!

Does your small business market itself on Twitter? You should. It is a great way for you to connect with current and future customers. According to Twitter’s market research, 85% of Twitter users say they feel more  and connected to a small business, after they start following them. 74% of peoples who follow small and medium sized businesses follow to get updates on future products and 72% of followers are likely to make a future purchase. Got questions about incorporating Twitter into your small business marketing strategy? Contact us at 440-294-2431 and follow us on Twitter – @MediaMagicProd
 Twitter @MediaMagicProductions

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Cristal Inc. embeds ‘Cristal and Manufacturing’ into its global website

Cristal Global, a worldwide leader in the production of titanium dioxide, recently embedded a second video produced by Media Magic, in its global website, http://www.cristal.com.

‘Cristal and Manufacturing ‘ was scripted and produced by Cheryl Dickson-Walker of Media Magic Productions, LLC, of Jefferson, Ohio. Director of Photography for the project was Media Magic’s David Grant Walker. You can watch the video here on the Cristal website Media Page:

http://www.cristal.com/news-room/MediaRoom/Pages/Cristal-and-Manufacturing.aspx

or watch it on our YouTube channel: 

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Cristal Inc. embeds ‘Cristal Academy- Enabling Your Success’ into its global website

Cristal Global, a worldwide leader in the production of titanium dioxide, recently embedded a video produced by Media Magic, in its global website, http://www.cristal.com.

‘Cristal Academy – Enabling Your Success’ was scripted and produced by Cheryl Dickson-Walker of Media Magic Productions, LLC, of Jefferson, Ohio. Director of Photography for the project was Media Magic’s David Grant Walker. You can watch the video here on the Cristal website Media Page:

Cristal Academy- Enabling Your Success

or watch excerpts on our YouTube channel:

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Ashtabula Area Orchestra 2013 -2014 Marketing – A Pro Bono project by Media Magic

In the fall of 2013, Media Magic began a year-long pro-bono marketing project for the Ashtabula Area Orchestra Society, of which, our creative director, Cheryl Dickson-Walker, is a board member. The full project included a re-design and content creation for the Orchestra’s website, YouTube and Facebook pages, along with public and media relations work and creation of a 30-second TV and radio ad promoting the Christmas Concert.
Ashtabula Area Orchestra Facebook Page
Ashtabula Area Orchestra 2013 website – design by Media Magic