Vincina Protocol #ALS Project Update – Online Marketing and Website Development

The Vincina Protocol ALS Project Online Media Kit and website development is coming along. We’ve completed the initial stage of designing and creating content for the WordPress blog website. We’ve also created a LinkedIn company page, Twitter and Facebook Pages which are being updated weekly. Executive Director Michael Helfinstine, of Conneaut, Ohio  (Ashtabula County) is being trained by Cheryl Dickson-Walker and his daughter-in-law, Shannon Helfinstine on managing content on the social media sites.

Today, Cheryl is finishing up writing Mike’s biography for the website. The information on the website will be used to populate a printed media kit, for his presentation to an MDA banquet tomorrow. Cheryl will also be writing a short speech for him to deliver, summarizing the Vincina Protocol Project and making the connection between finding a cause and cure for ALS (Lou Gehrig’s Disease) and Muscular Dystrophy and other motor neuron diseases. It will be a busy day, but we will ‘Git ‘Er Dun’!

The Vincina Protocol Project Website

Do you have an online media kit or social media marketing project we can assist you with? Contact Media Magic today – we are quick and affordable!

 

 

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Case Study: Franklin for Solicitor – Political Advertising, Social Media and Public Relations Campaign Consulting, Marketing, Collateral Materials Production

The Client:

Incumbent Ashtabula City Solicitor Michael Franklin (Independent).

The Situation:

Michael Franklin hired Media Magic to handle his re-election campaign marketing for the 2011 general election. He was facing a tough campaign by his predecessor, a Democratic candidate , whom be beat, with our assistance, in 2007. His opponent, who had a very well known and documented checkered past, decided he wanted his old job back, and was expected to go extremely negative in his campaigning. Franklin was looking for a winning campaign strategy to counter this.

The Strategy:

We, at Media Magic, believed the most important thing the Franklin campaign had to do was to dominate the message going out to the voters, from the start, and to remind voters of his opponents alleged criminal activity, while in office, so that when they heard the name of his opponent, they immediately associated with his past negative actions … no matter their political affiliation. That would put his opponent on the defense from the get-go and allow Franklin’s message to be heard.

To accomplish this, we  designed Franklin’s  campaign website to give viewers a clear picture of his mission and accomplishments in the past four years. It also had a special page filled with links to newspaper and magazine coverage of all of his opponents misdeeds, in and out of office.  Franklin did not have to make accusations on his own – the newspapers took care of this for him. We then posted links to articles on this page on Franklin’s Facebook, WordPress blog, LinkedIn and Twitter pages, along with very active local political forums on Facebook. This drove traffic back to the campaign website, where readers could read more about Franklin and see more of the negative articles published about his opponent. Michael also took part in a half hour podcast with a local political blogger. Connecting with constituents on Facebook and other social media outlets really allowed Franklin to communicate his message directly to interested voters and win their trust.

At the beginning of September, Media Magic filmed and produced two radio and TV ads for Mike Franklin, one featuring his on camera, discussing his accomplishments, the other showing part of a televised debate in which his opponent denied knowledge of any wrongdoing in office. In the ad, his statement was followed by past newspaper headlines detailing the charges against him. These ads aired on local cable and radio throughout the campaign season and were placed on Franklin’s website, Facebook and YouTube pages, available 24/7. We also took advantage of online advertising, placing ads on the newspaper and radio station websites, and ads on Facebook. As a result, Google shot his ranking up, giving Franklin a dominating online presence that his opponent, who did little advertising, could not touch.

To kick start the ground game, Media Magic created an arsenal of campaign collateral for hand out and direct mail: a postcard mailer, 3  campaign flyers,  five  quarter page and full page ads in the two  local newspapers, plus the ad and story in the Election Tabloid.

When his opponent leveled unsubstantiated charges against Franklin, Media Magic set up two press conferences, to counter the false claims. these press conferences resulted in at least three positive stories for Franklin, and several other negatives stories about Franklin’s opponent.

 

The Result:

Franklin handily defeated his opponent in the general election.

 

Franklin for Solicitor Billboard

Franklin for Solicitor Billboard

Franklin for Solicitor Flyer Front

Franklin for Solicitor Flyer Front

Franklin for Solicitor Flyer Back

Franklin for Solicitor Flyer Back

Musicians: Want to own #Twitter? Download this Free Guide to #Social Media for Musicians!

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This is for all of my musician friends, who are competing in the mad, mad world of social media marketing. DiscMaker’s Guide to Mastering Social Media gives you valuable tips and advice on best practices for Twitter, Facebook, YouTube, Pinterest (which is awesome for posting photos or bands and performers!) and a host of other platforms. Get your music out to your fans and keep them talking about you to their friends! Download your copy at the link here:

And remember to contact Media Magic when you are ready to cut your next album tracks or music video. We work with John Luttrelle, master recording engineer with ErieBrick Recording Studios. He’s an incredible producer and talented recording artist, himself. We love working with him on music video projects. His tracks are sweet! Check out his work at ErieBrickRecording.com

And don’t forget about Media Magic’s Blue Light Special on our Social Media Marketing Services… this offer ends at Midnight, Monday April 7th!

 

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Running into Writer’s Block? – 5 Tips to Break Free! #MediaMagictips #WordPress

It happens to us all. You are on a tight deadline and you need to update your Facebook Page or blog site right now, and, Boom! Your blogger mind goes blank. Nothing broadcasting from there but an old time TV  test pattern. What happened to all of those amazing insights you were about to share? Relax! Here are a few copywriting tips from the HootSuite Blog Team to get you back in the saddle and creating engaging content. Grab some Ginger Tea, pet the dog, and get ready to write!

How to write faster

Remember, if you need a pinch hitter to do some content creation  for your blog, Facebook, LinkedIn or Twitter page, we, at Media Magic, are running a Blue Light Special on Social Media Marketing Services for Small Business owners and not-for-profits through April 7th…  click here for details on this incredible offer… you have 5 days left!

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Media Magic #SocialMediaMarketing – Blue Light Special- Extended one week – Offer Ends at Midnight, Monday, April 7th!

Attention Business Owners, Not-For-Profits and Artists – OUR OFFER HAS BEEN EXTENDED FOR ONE MORE WEEK!!!

Media Magic is offering a Blue Light Special on our Social Media Marketing and Social Media Marketing + WordPress Blog Site Packages – One Week Only!

Package #1 Regularly $1,000, blowing it out ’til 12am Monday April 7th for $500!!! Includes design or re-design and content creation for a business or artist Facebook Page, Twitter Page, LinkedIn Company Page with up to 3 Company Showcase Pages and a Pinterest Page.

Package #2 Regularly $2,500, blowing it out ’til 12am Monday April 7th  for an incredible $999.00!!! Includes a WordPress Blog Site from one of our existing template designs, with up to five static website pages, plus design or re-design and content creation for a business or artist Facebook Page, Twitter Page, LinkedIn Company Page with up to 2 Company Showcase Pages.

Only four of the specials will be available this week- first come, first served and 50% deposit must be made by midnight Monday morning April 7th..We accept PayPal and Square, for credit cards. Social Media Sites will be ready to launch seven days from sign-up.

Private message me or call 440-645-9472 or 440-294-2431, for more details and to reserve your marketing services.

Don’t Wait! Take advantage of this special deal to Spring into April with Online Marketing Firepower from Media Magic!

‘Got nothing’ for your next #Facebook Page update? Try these! #MediaMagicTips

Hard up for content for your small business Facebook Page updates? Social media marketing does not have to be hard work. Try these tips for easily creating engaging messages to your fans… they work for Twitter and LinkedIn, too.Write them up in advance… use them throughout the week and let the ideas flow!

http://www.shoestringmarketinguniversity.com/50-facebook-updates/

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Got Video? Post it on these social media sites and create some buzz! #MediaMagicTips #Small Business Marketing

Happy Friday to you! We, at Media Magic, love to post fun videos from our YouTube channel on Fridays, so today, in honor of our fifth Polar Vortex, we present Ashtabula Outdoor Army Navy Store’s ‘Frozen Prizon Blues’ TV commercial, starring owner and comedy king Bill Hyland as Johnny SavesumCash. We shot this television ad a few years ago at their Main Street retail location in Ashtabula county. Such fun! Warms my heart and tickles my funny-bone, every time!

If you have a great TV ad, marketing or music video, Intuit shares some smart social media sites on which to post it for maximum exposure… all for free!

http://blog.intuit.com/marketing/4-impactful-places-to-post-your-video/

Let us know if we can assist you with your next TV advertising campaign, corporate video production or social media marketing project… we’d love to help!

Media Magic’s Award-Winning ‘Abilities in Motion’ video now on new ACBDD website!

Media Magic is tickled pink to say that our 2011 Ohio Public Images Network award-winning video, ‘Abilities in Motion’, which has been available on our YouTube channel, is now embedded on Ashtabula County Board of Developmental Disabilities new website. Congrats, DD folks – your website is a beaut! Check it out – you’ll be inspired.

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Turn Cabin Fever into Marketing Magic

Weeks and weeks of Polar Plunges and Snow Storms is giving a lot of us small business owners Extreme Cabin Fever! If you are like me, in beautiful southern Ashtabula County, Ohio, you are tired of being cooped up inside, waiting for Mother Nature to ease up. What I’m doing is taking some time to do what I do for others… market my own business! This slow time is a great time to focus of getting the word out about your company. Try out a new marketing tool – start a new Twitter Hashtag campaign, get started on a new WordPress blog site, upload some product pictures to your Facebook Page or create a LinkedIn Company Page for your business. LinkedIn has some wonderful new tools in its networking arsenal and I am having a lot of fun putting them to work for Media Magic right now. It’s keeping my mind busy and I don’t have time to think about the snow piling up around my window sill. Take a peek at ours below. Check back later this week, and I will have a mini-tutorial about how to get started with LinkedIn Company and Showcase Pages.

Media Magic Launches A New Advertising Showcase Page on its LinkedIn Company Page

Community First Credit Union RV Loans billboard created by Media Magic and Lamar Advertising

Community First Credit Union RV Loans billboard created by Media Magic and Lamar Advertising

Looking for more information on Media Magic’s Advertising and Public Relations Services? Keep up to date and Follow our new Advertising Campaigns and Commercial Production Showcase Page on LinkedIn!Media Magic Advertising Showcase Page on LinkedIn