Case Study: Ashtabula County Metroparks District Political Campaign Consulting and Marketing @MediaMagicOhio

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Four months before the Spring 2006 General Election, Media Magic Productions was hired as political consultants to the Ashtabula County Metroparks District Board of Directors’ Steering Committee. They asked us to consult with them and help manage their Issue 5 levy campaign, handle the campaign’s public and media relations and create advertising for print, radio, cable and broadcast TV. The Metropark ballot measure seeks voter approval for an Ashtabula County property tax levy of point-four mill (4/10 of a mill).

The Metroparks board had very limited funds to put toward the levy campaign effort, so we’ve worked very hard to make sure their hard earned dollars stretched as far as possible. Our job was to get out their message out to Ashtabula County voters, in a way that truly educated voters about one of Ashtabula county’s greatest assets. To make up for the campaign funding shortfall, our agency concentrated heavily on an aggressive public relations informational and educational campaign.

We kicked off the 2006 Levy Campaign with a Valentine’s Day news conference near the south entrance of the Western Reserve Greenway Trail – part of the park system that brings tourists and tourism dollars to Ashtabula County. Media Magic created and distributed a Media Advisory and Press Conference announcement, along with a complete media kit, including a press release explaining the levy, campaign talking points, brochures and other collateral for direct mail. We also prepared a speech, written by Cheryl dickson-Walker, for those Metropark officials hosting the Valentine’s Day event, including introductory comments for the dozen or so public officials and civic leaders speaking at the event.

For broadcast campaign advertising, Media Magic scripted and produced three, 30-second television and three, 30-second radio ads showcasing the spectacular Ashtabula County Metroparks Greenway Trail and testimonials from its users, and promoting the Metroparks Issue 5 levy campaign. The ads ran on local radio, Time Warner Cable and Conneaut Cable TV, as well as local broadcast outlets.

Footage and interviews used in the Metropark television commercials were filmed, over the past year, along the Metroparks’ Western Reserve Greenway Trail, by Media Magic Director of Photography, David Walker and videographer David Frank. The television spots were written, produced and edited by Cheryl Dickson-Walker; the radio spots were edited by David Walker. The background music “Rivers and Trails” was written and performed by northeast Ohio singer/songwriter Steve Madewell, who generously donated use of this song to the People for Parks campaign. “Rivers and Trails” is one of a collection of songs on Madewell’s  “Rivers and Trails” CD, mastered by legendary folk singer, Alex Bevan.

Throughout the four month campaign, Media Magic distributed eight press releases and advisories. To spread the word even farther, we arranged for Metroparks Board members to discuss the issue on local radio shows and interviews with local newspapers.They also campaigned at numerous public events, including the March for Parks, Outdoor Sporting Show in Jefferson, Ohio, where they had an informational booth. Media Magic also designed for the Metroparks an “Andy Acorn” mascot costume. This bike-peddling, messenger of goodwill was created by Media Magic Productions Graphic Artist, Carol Dickson.

Ashtabula County Metroparks Levy on the Ballot

Ashtabula County Metroparks Board President To Discuss the District’s “Vote Green” Levy Campaign on WFUN Radio

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Need to Cut and Run? Here are the Top Ten Video Editing Apps #MediaMagicTips #VideoApps

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So, you ‘re on location at a client’s event, and you decide to shoot some video on your Android phone. Suddenly, your client asks if you can give them a quick edit to upload to YouTube, Vimeo or other social media… right now! What to do? Well, there are some pretty cool video editing apps available, now, designed for editing on the run. But, you must have the right phone and the right software. Check out this guide from KFTV.com :

 

KFTV.com Top Ten Video Editing Apps

Got Video? Post it on these social media sites and create some buzz! #MediaMagicTips #Small Business Marketing

Happy Friday to you! We, at Media Magic, love to post fun videos from our YouTube channel on Fridays, so today, in honor of our fifth Polar Vortex, we present Ashtabula Outdoor Army Navy Store’s ‘Frozen Prizon Blues’ TV commercial, starring owner and comedy king Bill Hyland as Johnny SavesumCash. We shot this television ad a few years ago at their Main Street retail location in Ashtabula county. Such fun! Warms my heart and tickles my funny-bone, every time!

If you have a great TV ad, marketing or music video, Intuit shares some smart social media sites on which to post it for maximum exposure… all for free!

http://blog.intuit.com/marketing/4-impactful-places-to-post-your-video/

Let us know if we can assist you with your next TV advertising campaign, corporate video production or social media marketing project… we’d love to help!

Is Your Band Making a Music Video for YouTube? Know the Licensing Rules.

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Are you or a friend in the process of making a music video for YouTube? Are you doing a cover song? Avoid legal hassles and make sure to understand the music licensing rules you must follow, before you post. Here is a great guide that will help keep you and your band buddies out of trouble. And make sure to contact Media Magic when you are ready to do your next music video – we love working on these projects!

Wait, don’t post that music video without a sync license!

Is Valentine’s Day too soon to launch your Mother’s Day marketing strategy?

Happy Valentine’s Day, everyone! It’s a beautiful, snowy day here in Ashtabula County, Ohio. With St. Patrick’s Day shamrocks and green apparel already crowding out Cupid’s chocolates at the local pharmacy, you might be asking yourself, isn’t it too early to starting your marketing campaign for St. Paddy’s Day? How about Mother’s Day? Maybe not. Check out the metrics in this article, brought to my attention by David Landis of Landis Communications: When should you roll out your holiday marketing strategy?

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Media Magic Filming On Location at Bissell Maple Farm, Rock Creek Ohio

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Turn Cabin Fever into Marketing Magic

Weeks and weeks of Polar Plunges and Snow Storms is giving a lot of us small business owners Extreme Cabin Fever! If you are like me, in beautiful southern Ashtabula County, Ohio, you are tired of being cooped up inside, waiting for Mother Nature to ease up. What I’m doing is taking some time to do what I do for others… market my own business! This slow time is a great time to focus of getting the word out about your company. Try out a new marketing tool – start a new Twitter Hashtag campaign, get started on a new WordPress blog site, upload some product pictures to your Facebook Page or create a LinkedIn Company Page for your business. LinkedIn has some wonderful new tools in its networking arsenal and I am having a lot of fun putting them to work for Media Magic right now. It’s keeping my mind busy and I don’t have time to think about the snow piling up around my window sill. Take a peek at ours below. Check back later this week, and I will have a mini-tutorial about how to get started with LinkedIn Company and Showcase Pages.

Case Study: Attorney Ellen S. Simon – Public Relations and Video Production Projects

At Media Magic, Video Production and Public Relations often combine with incredible results: our clients get coverage! Here’s a Case Study about our work with nationally acclaimed Civil Rights attorney, Ellen S. Simon and take a look at some of our results from more recent publicity for Ellen below: Case Study: attorney Ellen S. Simon Public and Media Relations Projects Ellen Simon_ Parks Wins Suit Press Release http://www.youtube.com/watch?v=JSh9tgUMpJo http://youtu.be/1QFPBSXTBS0

Community First Credit Union

Community First Credit Union, of Ashtabula, Ohio, hired Media Magic to create a year long multimedia advertising campaign that incorporated their new branding concepts. After consulting with their management team, we scripted and produced 8 Cable TV/television and radio 30 second commercials, including several customer testimonials, and created matching 1/4 page newspaper ads and billboards, designed in partnership with the graphic artists at Lamar Advertising. Our clients was so pleased with the results of our marketing efforts, that we were hired to do a second year-long advertising campaign.

CFCU RVLoan Newspaper Ad Proof

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CFCU Checking Newspaper Ad Proof dw CFCU-AutoLoan-Rick CFCU Bills Ad 2-11

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Do you ‘Tweet’? You should!

Does your small business market itself on Twitter? You should. It is a great way for you to connect with current and future customers. According to Twitter’s market research, 85% of Twitter users say they feel more  and connected to a small business, after they start following them. 74% of peoples who follow small and medium sized businesses follow to get updates on future products and 72% of followers are likely to make a future purchase. Got questions about incorporating Twitter into your small business marketing strategy? Contact us at 440-294-2431 and follow us on Twitter – @MediaMagicProd
 Twitter @MediaMagicProductions