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The Vincina ALS Protocol Project is hosting a Meet and Greet Event, to educate the community about ALS (Lou Gehrig’s Disease) and the high incidence of ALS Clusters in Conneaut, Ohio, tonight, Friday, June 20, at Emerine Estates Winery, an environmentally conscious and sustainable vineyard and winery in Cherry Valley, Ohio. The event, which is free and open to the public, will be held from 6:30 – 9pm. ALS/MD/MS/Parkinson’s patients, caregivers, families and friends are encouraged to come and share your stories. Light refreshments provided- delicious dinners and fine wines available for purchase at the winery’s restaurant. VPP Team Members from Akron and Cleveland will be joining project director Mike Helfinstine for the presentation. A documentary camera crew from Media Magic will be on location, to record the event for an upcoming film on the life of mike’s wife, Vincina, who died from ALS earlier this year. In-Kind sponsorship by Ford Motor Company and Nissan Motor Company. Find out more at the Vincina ALS Protocol Project Website.
With so many great new restaurants, promoting local food, farm-to-table and locavores, opening up in Ashtabula County, Ohio, we thought this would be a great time to share Connect Social Media’s Facebook Page marketing tips for restauranteurs:
Looking for a helping hand with your Social Media Marketing? Contact Media Magic today- we make it easy!
Media Magic is pleased to report that our ‘Manufacturing at Cristal’ recruiting video, produced last fall for Cristal Global / Millennium Inorganic of Ashtabula Township, Ohio, was recently featured at a local business event. Guest speakers at May’s ‘Profiles of Ashtabula County’ Breakfast Series, presented monthly by Growth Partnership for Ashtabula County, were Cristal’s Scott Strayer, Plants 1 and 2 Site Director and Misty Hejduk, Global Performance Manager .
The ‘Manufacturing at Cristal’ video was scripted, edited and produced by Media Magic Creative Director, Cheryl Dickson-Walker. The film was shot on location, over several days, at Cristal’s Millennium Plants 1 and 2, and included interviews with about a dozen employees. Director of Photography was David Grant Walker, and Media Magicians Robert W. Kerr and Shannon Baker both worked on cameras and lighting. It was spearheaded internally by Cristal Human Resource and Community Relations person, Sherry Wilber.
Strayer and Hedjuk shared many of the workforce issues they are facing, including the employee shortage they know they are going to face, and discussed some of the programs Cristal has developed to tackle these human resource issues. Our video highlighted these issues and discussed the many opportunities manufacturing offers to workers of all ages and skill sets. A link to our video on Media Magic’s YouTube channel is also included in this month’s Growth Partnership for Ashtabula County newsletter:
Like what you see? Contact Media Magic today about creating an affordable recruitment video for your business that gets results!
Four months before the Spring 2006 General Election, Media Magic Productions was hired as political consultants to the Ashtabula County Metroparks District Board of Directors’ Steering Committee. They asked us to consult with them and help manage their Issue 5 levy campaign, handle the campaign’s public and media relations and create advertising for print, radio, cable and broadcast TV. The Metropark ballot measure seeks voter approval for an Ashtabula County property tax levy of point-four mill (4/10 of a mill).
The Metroparks board had very limited funds to put toward the levy campaign effort, so we’ve worked very hard to make sure their hard earned dollars stretched as far as possible. Our job was to get out their message out to Ashtabula County voters, in a way that truly educated voters about one of Ashtabula county’s greatest assets. To make up for the campaign funding shortfall, our agency concentrated heavily on an aggressive public relations informational and educational campaign.
We kicked off the 2006 Levy Campaign with a Valentine’s Day news conference near the south entrance of the Western Reserve Greenway Trail – part of the park system that brings tourists and tourism dollars to Ashtabula County. Media Magic created and distributed a Media Advisory and Press Conference announcement, along with a complete media kit, including a press release explaining the levy, campaign talking points, brochures and other collateral for direct mail. We also prepared a speech, written by Cheryl dickson-Walker, for those Metropark officials hosting the Valentine’s Day event, including introductory comments for the dozen or so public officials and civic leaders speaking at the event.
For broadcast campaign advertising, Media Magic scripted and produced three, 30-second television and three, 30-second radio ads showcasing the spectacular Ashtabula County Metroparks Greenway Trail and testimonials from its users, and promoting the Metroparks Issue 5 levy campaign. The ads ran on local radio, Time Warner Cable and Conneaut Cable TV, as well as local broadcast outlets.
Footage and interviews used in the Metropark television commercials were filmed, over the past year, along the Metroparks’ Western Reserve Greenway Trail, by Media Magic Director of Photography, David Walker and videographer David Frank. The television spots were written, produced and edited by Cheryl Dickson-Walker; the radio spots were edited by David Walker. The background music “Rivers and Trails” was written and performed by northeast Ohio singer/songwriter Steve Madewell, who generously donated use of this song to the People for Parks campaign. “Rivers and Trails” is one of a collection of songs on Madewell’s “Rivers and Trails” CD, mastered by legendary folk singer, Alex Bevan.
Throughout the four month campaign, Media Magic distributed eight press releases and advisories. To spread the word even farther, we arranged for Metroparks Board members to discuss the issue on local radio shows and interviews with local newspapers.They also campaigned at numerous public events, including the March for Parks, Outdoor Sporting Show in Jefferson, Ohio, where they had an informational booth. Media Magic also designed for the Metroparks an “Andy Acorn” mascot costume. This bike-peddling, messenger of goodwill was created by Media Magic Productions Graphic Artist, Carol Dickson.
Incumbent Ashtabula City Solicitor Michael Franklin (Independent).
Michael Franklin hired Media Magic to handle his re-election campaign marketing for the 2011 general election. He was facing a tough campaign by his predecessor, a Democratic candidate , whom be beat, with our assistance, in 2007. His opponent, who had a very well known and documented checkered past, decided he wanted his old job back, and was expected to go extremely negative in his campaigning. Franklin was looking for a winning campaign strategy to counter this.
We, at Media Magic, believed the most important thing the Franklin campaign had to do was to dominate the message going out to the voters, from the start, and to remind voters of his opponents alleged criminal activity, while in office, so that when they heard the name of his opponent, they immediately associated with his past negative actions … no matter their political affiliation. That would put his opponent on the defense from the get-go and allow Franklin’s message to be heard.
To accomplish this, we designed Franklin’s campaign website to give viewers a clear picture of his mission and accomplishments in the past four years. It also had a special page filled with links to newspaper and magazine coverage of all of his opponents misdeeds, in and out of office. Franklin did not have to make accusations on his own – the newspapers took care of this for him. We then posted links to articles on this page on Franklin’s Facebook, WordPress blog, LinkedIn and Twitter pages, along with very active local political forums on Facebook. This drove traffic back to the campaign website, where readers could read more about Franklin and see more of the negative articles published about his opponent. Michael also took part in a half hour podcast with a local political blogger. Connecting with constituents on Facebook and other social media outlets really allowed Franklin to communicate his message directly to interested voters and win their trust.
At the beginning of September, Media Magic filmed and produced two radio and TV ads for Mike Franklin, one featuring his on camera, discussing his accomplishments, the other showing part of a televised debate in which his opponent denied knowledge of any wrongdoing in office. In the ad, his statement was followed by past newspaper headlines detailing the charges against him. These ads aired on local cable and radio throughout the campaign season and were placed on Franklin’s website, Facebook and YouTube pages, available 24/7. We also took advantage of online advertising, placing ads on the newspaper and radio station websites, and ads on Facebook. As a result, Google shot his ranking up, giving Franklin a dominating online presence that his opponent, who did little advertising, could not touch.
To kick start the ground game, Media Magic created an arsenal of campaign collateral for hand out and direct mail: a postcard mailer, 3 campaign flyers, five quarter page and full page ads in the two local newspapers, plus the ad and story in the Election Tabloid.
When his opponent leveled unsubstantiated charges against Franklin, Media Magic set up two press conferences, to counter the false claims. these press conferences resulted in at least three positive stories for Franklin, and several other negatives stories about Franklin’s opponent.
Franklin handily defeated his opponent in the general election.
Celebrating the Irish in all of us, and a very Happy Birthday to Media Magic Co-Founder, Carol O’Dickson. Blessings to all on this joyous day!