With so many great new restaurants, promoting local food, farm-to-table and locavores, opening up in Ashtabula County, Ohio, we thought this would be a great time to share Connect Social Media’s Facebook Page marketing tips for restauranteurs:
Looking for a helping hand with your Social Media Marketing? Contact Media Magic today- we make it easy!
Social Media Marketing – it’s not just a passing fad: it is the go-to platform for reaching new and existing customers. With marketing professionals providing clients with advanced social and mobile media analytics, businesses, large and small, can finally see their return on investments growing, as they keep their customers happy and connected. Chris Kyricou from Social Media Today has more.
Twitter – Facebook – Pinterest – WordPress -Are you ready to up your game online? Contact us today… we’ll help you put the Media Magic in your Social Media and Mobile Marketing Strategy!
The Vincina Protocol ALS Project Online Media Kit and website development is coming along. We’ve completed the initial stage of designing and creating content for the WordPress blog website. We’ve also created a LinkedIn company page, Twitter and Facebook Pages which are being updated weekly. Executive Director Michael Helfinstine, of Conneaut, Ohio (Ashtabula County) is being trained by Cheryl Dickson-Walker and his daughter-in-law, Shannon Helfinstine on managing content on the social media sites.
Today, Cheryl is finishing up writing Mike’s biography for the website. The information on the website will be used to populate a printed media kit, for his presentation to an MDA banquet tomorrow. Cheryl will also be writing a short speech for him to deliver, summarizing the Vincina Protocol Project and making the connection between finding a cause and cure for ALS (Lou Gehrig’s Disease) and Muscular Dystrophy and other motor neuron diseases. It will be a busy day, but we will ‘Git ‘Er Dun’!
Do you have an online media kit or social media marketing project we can assist you with? Contact Media Magic today – we are quick and affordable!
Four months before the Spring 2006 General Election, Media Magic Productions was hired as political consultants to the Ashtabula County Metroparks District Board of Directors’ Steering Committee. They asked us to consult with them and help manage their Issue 5 levy campaign, handle the campaign’s public and media relations and create advertising for print, radio, cable and broadcast TV. The Metropark ballot measure seeks voter approval for an Ashtabula County property tax levy of point-four mill (4/10 of a mill).
The Metroparks board had very limited funds to put toward the levy campaign effort, so we’ve worked very hard to make sure their hard earned dollars stretched as far as possible. Our job was to get out their message out to Ashtabula County voters, in a way that truly educated voters about one of Ashtabula county’s greatest assets. To make up for the campaign funding shortfall, our agency concentrated heavily on an aggressive public relations informational and educational campaign.
We kicked off the 2006 Levy Campaign with a Valentine’s Day news conference near the south entrance of the Western Reserve Greenway Trail – part of the park system that brings tourists and tourism dollars to Ashtabula County. Media Magic created and distributed a Media Advisory and Press Conference announcement, along with a complete media kit, including a press release explaining the levy, campaign talking points, brochures and other collateral for direct mail. We also prepared a speech, written by Cheryl dickson-Walker, for those Metropark officials hosting the Valentine’s Day event, including introductory comments for the dozen or so public officials and civic leaders speaking at the event.
For broadcast campaign advertising, Media Magic scripted and produced three, 30-second television and three, 30-second radio ads showcasing the spectacular Ashtabula County Metroparks Greenway Trail and testimonials from its users, and promoting the Metroparks Issue 5 levy campaign. The ads ran on local radio, Time Warner Cable and Conneaut Cable TV, as well as local broadcast outlets.
Footage and interviews used in the Metropark television commercials were filmed, over the past year, along the Metroparks’ Western Reserve Greenway Trail, by Media Magic Director of Photography, David Walker and videographer David Frank. The television spots were written, produced and edited by Cheryl Dickson-Walker; the radio spots were edited by David Walker. The background music “Rivers and Trails” was written and performed by northeast Ohio singer/songwriter Steve Madewell, who generously donated use of this song to the People for Parks campaign. “Rivers and Trails” is one of a collection of songs on Madewell’s “Rivers and Trails” CD, mastered by legendary folk singer, Alex Bevan.
Throughout the four month campaign, Media Magic distributed eight press releases and advisories. To spread the word even farther, we arranged for Metroparks Board members to discuss the issue on local radio shows and interviews with local newspapers.They also campaigned at numerous public events, including the March for Parks, Outdoor Sporting Show in Jefferson, Ohio, where they had an informational booth. Media Magic also designed for the Metroparks an “Andy Acorn” mascot costume. This bike-peddling, messenger of goodwill was created by Media Magic Productions Graphic Artist, Carol Dickson.
Incumbent Ashtabula City Solicitor Michael Franklin (Independent).
Michael Franklin hired Media Magic to handle his re-election campaign marketing for the 2011 general election. He was facing a tough campaign by his predecessor, a Democratic candidate , whom be beat, with our assistance, in 2007. His opponent, who had a very well known and documented checkered past, decided he wanted his old job back, and was expected to go extremely negative in his campaigning. Franklin was looking for a winning campaign strategy to counter this.
We, at Media Magic, believed the most important thing the Franklin campaign had to do was to dominate the message going out to the voters, from the start, and to remind voters of his opponents alleged criminal activity, while in office, so that when they heard the name of his opponent, they immediately associated with his past negative actions … no matter their political affiliation. That would put his opponent on the defense from the get-go and allow Franklin’s message to be heard.
To accomplish this, we designed Franklin’s campaign website to give viewers a clear picture of his mission and accomplishments in the past four years. It also had a special page filled with links to newspaper and magazine coverage of all of his opponents misdeeds, in and out of office. Franklin did not have to make accusations on his own – the newspapers took care of this for him. We then posted links to articles on this page on Franklin’s Facebook, WordPress blog, LinkedIn and Twitter pages, along with very active local political forums on Facebook. This drove traffic back to the campaign website, where readers could read more about Franklin and see more of the negative articles published about his opponent. Michael also took part in a half hour podcast with a local political blogger. Connecting with constituents on Facebook and other social media outlets really allowed Franklin to communicate his message directly to interested voters and win their trust.
At the beginning of September, Media Magic filmed and produced two radio and TV ads for Mike Franklin, one featuring his on camera, discussing his accomplishments, the other showing part of a televised debate in which his opponent denied knowledge of any wrongdoing in office. In the ad, his statement was followed by past newspaper headlines detailing the charges against him. These ads aired on local cable and radio throughout the campaign season and were placed on Franklin’s website, Facebook and YouTube pages, available 24/7. We also took advantage of online advertising, placing ads on the newspaper and radio station websites, and ads on Facebook. As a result, Google shot his ranking up, giving Franklin a dominating online presence that his opponent, who did little advertising, could not touch.
To kick start the ground game, Media Magic created an arsenal of campaign collateral for hand out and direct mail: a postcard mailer, 3 campaign flyers, five quarter page and full page ads in the two local newspapers, plus the ad and story in the Election Tabloid.
When his opponent leveled unsubstantiated charges against Franklin, Media Magic set up two press conferences, to counter the false claims. these press conferences resulted in at least three positive stories for Franklin, and several other negatives stories about Franklin’s opponent.
Franklin handily defeated his opponent in the general election.
This is for all of my musician friends, who are competing in the mad, mad world of social media marketing. DiscMaker’s Guide to Mastering Social Media gives you valuable tips and advice on best practices for Twitter, Facebook, YouTube, Pinterest (which is awesome for posting photos or bands and performers!) and a host of other platforms. Get your music out to your fans and keep them talking about you to their friends! Download your copy at the link here:
And remember to contact Media Magic when you are ready to cut your next album tracks or music video. We work with John Luttrelle, master recording engineer with ErieBrick Recording Studios. He’s an incredible producer and talented recording artist, himself. We love working with him on music video projects. His tracks are sweet! Check out his work at ErieBrickRecording.com
And don’t forget about Media Magic’s Blue Light Special on our Social Media Marketing Services… this offer ends at Midnight, Monday April 7th!
It happens to us all. You are on a tight deadline and you need to update your Facebook Page or blog site right now, and, Boom! Your blogger mind goes blank. Nothing broadcasting from there but an old time TV test pattern. What happened to all of those amazing insights you were about to share? Relax! Here are a few copywriting tips from the HootSuite Blog Team to get you back in the saddle and creating engaging content. Grab some Ginger Tea, pet the dog, and get ready to write!
Remember, if you need a pinch hitter to do some content creation for your blog, Facebook, LinkedIn or Twitter page, we, at Media Magic, are running a Blue Light Special on Social Media Marketing Services for Small Business owners and not-for-profits through April 7th… click here for details on this incredible offer… you have 5 days left!
Attention Business Owners, Not-For-Profits and Artists – OUR OFFER HAS BEEN EXTENDED FOR ONE MORE WEEK!!!
Media Magic is offering a Blue Light Special on our Social Media Marketing and Social Media Marketing + WordPress Blog Site Packages – One Week Only!
Package #1 Regularly $1,000, blowing it out ’til 12am Monday April 7th for $500!!! Includes design or re-design and content creation for a business or artist Facebook Page, Twitter Page, LinkedIn Company Page with up to 3 Company Showcase Pages and a Pinterest Page.
Package #2 Regularly $2,500, blowing it out ’til 12am Monday April 7th for an incredible $999.00!!! Includes a WordPress Blog Site from one of our existing template designs, with up to five static website pages, plus design or re-design and content creation for a business or artist Facebook Page, Twitter Page, LinkedIn Company Page with up to 2 Company Showcase Pages.
Only four of the specials will be available this week- first come, first served and 50% deposit must be made by midnight Monday morning April 7th..We accept PayPal and Square, for credit cards. Social Media Sites will be ready to launch seven days from sign-up.
Private message me or call 440-645-9472 or 440-294-2431, for more details and to reserve your marketing services.
Don’t Wait! Take advantage of this special deal to Spring into April with Online Marketing Firepower from Media Magic!
Hard up for content for your small business Facebook Page updates? Social media marketing does not have to be hard work. Try these tips for easily creating engaging messages to your fans… they work for Twitter and LinkedIn, too.Write them up in advance… use them throughout the week and let the ideas flow!