Media Magic Uses Cutting-Edge Television Advertising Technique In New Local Commercial


JEFFERSON, OH – (October 17, 2012)   Contact: Dave DeLuca (440) 294-2431

OAN Owner Bill Hyland and Media Magic's David Walker during filming of the commercial

OAN Owner Bill Hyland and Media Magic’s David Walker during filming of the commercial

Media Magic, of Jefferson, Ohio, has just announced the release of a new television commercial for the Outdoor Army Navy Store in Ashtabula, Ohio. The commercial, running on local Time Warner Cable TV, features a cutting-edge advertising technique. It allows viewers to click their television DVR remote controls, at the last second of the ad, to check out a hidden ad, featuring the latest items on sale at the store. The interactive ad is scheduled to begin airing Monday, October 22, 2012.

This innovative technique is brand new to local cable television.  ”This hidden ad, within an ad, so far, it has only been used by national advertisers”, said David Walker, COO at Media Magic Productions, “The remote control technique involves being able to pause and advance the last frames of the commercial to ‘step into the store’ in virtual space.”

The Outdoor Army Navy Store is well known for its humorous radio and television commercials, that it has aired over the past two decades.  In this commercial, store owner Bill Hyland dons his “Major Savings” persona to spoof politics in a “Campaign for Warmth.” The ad also features Outdoor Army commercial regular Dave DeLuca as his opponent, “Wally World”, representing the fictional “Z-Mart” store. Hyland’s Major Savings character explains how to use the remote control to access the ‘one-second commercial’ at the end. Customers mentioning the content of the  hidden ad will be able to get special discounts at the store.

 “Humor was a great way to introduce this method,” said Media Magic Creative Director, Cheryl Dickson-Walker. “It makes it fun to use and creates a way for the viewers to actually interact with the television ad and ultimately, with the store.”

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About Media Magic Productions

Media Magic Productions LLC is a full-service audio/video production, advertising and public relations firm, serving businesses in Northeast Ohio and Northwestern Pennsylvania and clients, large and small, from New Jersey to California. Founded in 1997, our award-winning staff specializes in producing exciting and innovative broadcast, cable TV and web programming, documentaries, radio and television advertising and corporate video production, as well as complete marketing campaigns for small and medium-sized businesses. For more information, contact David Walker: (cell) 440-645-8273, studio line: 440-294-2431, or e-mail: Visit us online at , and .

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