Media Magic Cristal manufacturing video featured at GP Profiles of Ashtabula County Breakfast Event

Media Magic is pleased to report that our ‘Manufacturing at Cristal’ recruiting video, produced last fall for Cristal Global / Millennium Inorganic of Ashtabula Township, Ohio, was recently featured at a  local business event. Guest speakers at May’s ‘Profiles of Ashtabula County’ Breakfast Series, presented monthly by Growth Partnership for Ashtabula County, were Cristal’s  Scott Strayer, Plants 1 and 2 Site Director and Misty Hejduk, Global Performance Manager .

The ‘Manufacturing at Cristal’ video was scripted, edited and produced by Media Magic Creative Director, Cheryl Dickson-Walker. The film was shot on location, over several days, at Cristal’s Millennium Plants 1 and 2, and included interviews with about a dozen employees. Director of Photography was David Grant Walker, and Media Magicians Robert W. Kerr and Shannon Baker both worked on cameras and lighting. It was spearheaded internally by Cristal Human Resource and Community Relations person, Sherry Wilber.

Strayer and Hedjuk shared many of the workforce issues they are facing, including the employee shortage they know they are going to face, and discussed some of the programs Cristal has developed to tackle these human resource issues. Our video highlighted these issues and discussed the many opportunities manufacturing offers to workers of all ages and skill sets. A link to our video on Media Magic’s YouTube channel is also included in this month’s Growth Partnership for Ashtabula County newsletter:GP newsletter Profile Breakfast Cristal video link close up screencapGP newsletter Profile Breakfast Cristal video link wide screencap

Like what you see? Contact Media Magic today about creating an affordable recruitment video for your business that gets results!

 

 

 

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$13,000 Wedding Video Winner or $100,000 Lawsuit Loser – What’s Your Opinion?

OK, gang, opinion time. Watch this wedding video and tell me if you think it is so bad that the bride should sue the video production company for $100,000 or if you think she is full of it. Dave and I still shoot wedding videos our our sister company, SB Productions. We used to shoot and edit weddings for Media Magic, so we have had more than our fair share of experiences with brides and wedding videography. Mostly positive, I must say. My take: the bride was so distracted by everything else leading up to the wedding, that she did not pay attention to the video producer during the customer interview and did not bother to look at the videographer’s sample videos (it happens). It has been my experience that any company that produces this type of high-end cinematic wedding videos always gives the bride and groom an idea of what they plan to do. Especially if they are paying $13,000 for it. To me, that’s a bit high, but hey, that did not seem to be the couple’s complaint. I’m not that fond of that style of wedding video as the one and only end product (we used to offer those as Wedding Video Montages or Music Videos, along with a longer video with ceremony and reception highlights) but things are different these days. Given the style, I thought it was well crafted. This is the current trendy wedding video style and I see videos produced like this all of the time. Young people generally have shorter attention spans these days and brides had been complaining to us that they did not want to watch the old fashion, hour-long wedding videos with sermons, photo shoots, speeches, hours of line dancing, etc. Your thoughts? Bride Sues Videographer for $122,000.