MEDIA MAGIC CELEBRATES 20 YEARS OF IDEAS IN MOTION

             Celebrating 20 Years of Award-Winning

Advertising, Public Relations and

 Video Production

     phone: 440-294-2431

           www.mediamagicohio.com

mail: info@mediamagicohio.com

Contact:  Cheryl Dickson-Walker  (cell) 440:645-9472  (studio) 440-294-2431  (fax) 440:294-2492

FOR IMMEDIATE RELEASE, March 20 2017

                       

MEDIA MAGIC CELEBRATES 20 YEARS OF AWARD-WINNING ADVERTISING, PUBLIC RELATIONS, FILM AND VIDEO PRODUCTION FOR SMALL BUSINESS

 

JEFFERSON, OH.  Media Magic Productions, LLC, Northeast Ohio’s award-winning advertising and public relations marketing agency, is celebrating its 20th anniversary in business. Founded in March of 1997 by Cheryl Dickson-Walker and the late Carol Dickson, this minority and female-owned business is based in Ashtabula County at its studios in rural New Lyme Township. The firm has served more than 100 clients from California to New Jersey, with a focus on the renewable energy and composite plastic industries.

“In our March, 1997 mission statement, our primary directive was to deliver to Ashtabula County businesses the same high quality of professional advertising and public relations services that companies in Cleveland and other major cities expect to receive”, says Cheryl Dickson-Walker, President and Creative Director of Media Magic, and winner of four Cleveland Emmy awards. “The other part of our mission is to spread the word around the world about our region’s outstanding businesses, organizations and tourist attractions. Twenty years later, we believe we are succeeding in achieving these goals for all of our clients, near and far.”

Media Magic is a fully integrated marketing company. Working with a ‘Dream Team’ of highly skilled professionals, Media Magic specializes in providing creative and cutting-edge marketing strategies for small and medium sized businesses, organizations and municipalities. Consultation is available for traditional and new media advertising, branding and public relations campaigns and developing strategic marketing plans.

“Media Magic takes a holistic approach to working with our clients”, says Dickson-Walker. “We assess all of our customer’s marketing needs, and then offer solutions that maximize our client’s marketing dollars. We then give them tools to track and quantify results, ensuring that they get a high return on investment.”

Unlike many advertising agencies, Media Magic’s audio, video, graphic design and web production is done an in-house, using state-of-the-art technology. Creative Services capabilities include copywriting, on-location and post-production of  radio ,television and web commercials and teleproductions for broadcast local cable and internet web casts, promotional, sales and training videos, Public Relations services include social media and mobile marketing, publicity, media relations and crisis management, political campaign marketing and creation of multimedia marketing kits and collateral printed materials.

Some of Media Magic’s most recent projects include a group of 7 manufacturing marketing videos for The Marshfield Group, a series of 5 promotional web videos for Kent State University at Ashtabula and an award-winning promotional video for Ashtabula County board of Developmental Disabilities; a series of Welcome Videos for Molded Fiber Glass Companies, several promotional and training videos for Cristal Global, a three-year public relations, event planning and social media marketing project for The Northern Ohio ALS Project and a year-long multimedia advertising and public relations campaign for Aloterra Energy. Recent television and radio commercial campaigns include dozens of radio, TV and print/billboard ads for Community First Credit Union and more than a dozen TV and radio ads for local and statewide political campaigns. The Media Magic team also produced a short documentary film, ‘Meth-dot-Com’, chronicling the methamphetamine problem in extreme northeast Ohio.

For more information on Media Magic, visit our website, www.mediamagicohio  and contact Cheryl Dickson-Walker:(cell) 440-645-9472; studio line: 440-294-2431, or e-mail: info@mediamagicohio.com    

 

ideas in motion

#MediaMagicTips : Cooking with #Facebook for Restaurants #SocialMediaMarketing

With so many great new restaurants, promoting local food, farm-to-table and locavores, opening up in Ashtabula County, Ohio, we thought this would be a great time to share Connect Social Media’s Facebook Page marketing tips for restauranteurs:

http://www.connectsocialmedia.com.au/facebook-marketing-for-restaurants/?utm_content=buffer24ac5&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

 

Looking for a helping hand with your Social Media Marketing? Contact Media Magic today- we make it easy!

Contact us:

 

@MediaMagicProd has a New Look on Twitter for #MediaMagicTips!

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Follow Media Magic on Twitter @MediaMagicProd and check out our new page layout!

Media Magic on Twitter!

Keep up to date with the latest #MediaMagicTips on marketing your business and keep up with your favorite Media Magicians out in the field… Tweet us @MediaMagicProd

 

 

 

The Big Shift: Why Marketers are Choosing #Social Media as Their Go-To Platform

Social Media Marketing – it’s not just a passing fad: it is the go-to platform for reaching new and existing customers. With marketing professionals providing clients with advanced social and mobile media analytics, businesses, large and small, can finally see their return on investments growing, as they keep their customers happy and connected. Chris Kyricou from Social Media Today has more.

http://socialmediatoday.com/chris-kyriacou/2304231/shift-towards-social-media-marketing  by Chris Kyriacou

Twitter – Facebook – Pinterest – WordPress -Are you ready to up your game online? Contact us today… we’ll help you put the Media Magic in your Social Media and Mobile Marketing Strategy!

Media Magic - ideas in motion

Media Magic – ideas in motion

Vincina Protocol #ALS Project Update – Online Marketing and Website Development

The Vincina Protocol ALS Project Online Media Kit and website development is coming along. We’ve completed the initial stage of designing and creating content for the WordPress blog website. We’ve also created a LinkedIn company page, Twitter and Facebook Pages which are being updated weekly. Executive Director Michael Helfinstine, of Conneaut, Ohio  (Ashtabula County) is being trained by Cheryl Dickson-Walker and his daughter-in-law, Shannon Helfinstine on managing content on the social media sites.

Today, Cheryl is finishing up writing Mike’s biography for the website. The information on the website will be used to populate a printed media kit, for his presentation to an MDA banquet tomorrow. Cheryl will also be writing a short speech for him to deliver, summarizing the Vincina Protocol Project and making the connection between finding a cause and cure for ALS (Lou Gehrig’s Disease) and Muscular Dystrophy and other motor neuron diseases. It will be a busy day, but we will ‘Git ‘Er Dun’!

The Vincina Protocol Project Website

Do you have an online media kit or social media marketing project we can assist you with? Contact Media Magic today – we are quick and affordable!

 

 

#FacebookPage Re-Design: Make sure your business is ready! #MediaMagicTips

Get Ready: Facebook is releasing a re-design of its business pages. Yes, it’s a pain, but it is also a great opportunity for you and your small business to freshen up your brand’s social media presence. Here is a quick overview of what you can expect.

http://www.ragan.com/SocialMedia/Articles/48182.aspx#

By the way, Twitter and LinkedIn are also making big changes to their company page layouts. Check back this week for all the details.

Do you need assistance updating your company’s Facebook, LinkedIn or Twitter Pages? Contact us… we make it easy and affordable!

Media Magic Facebook Screen Capture 042814

 

 

 

Work Begins on “The Vincina Protocol” Project – Prevention, Treatment and Cure for ALS Lou Gehrig’s Disease #ALS #LouGehrig’sDisease #VincinaProtocolALS

Media Magic is proud to announce that today we are kicking off our long-term documentary and public awareness project, with creation of an online press / media kit and social media marketing for The Vincina Protocol Project – Prevention, Treatment and Cure for ALS / Lou Gehrig’s Disease , The project is spearheaded by Michael Helfinstine, of Conneaut, Ohio, in Ashtabula County, who recently lost his beloved wife Vincina ‘Squeak’ Helfinstine, to this cruel and devastating disease.  It was Squeak’s greatest wish that Mike carry on the fight for a proper medical treatment and diagnosis protocol, so doctors could spot and treat patients in the early stages of ALS, before it becomes too late to make a difference, as it was her case. Right now, there is no cure or true understanding in the medical community of what causes ALS or how to effectively treat victims, so it is our mission to work with the brightest minds in the ALS community to unite in their medical research and come up with a universal protocol.  Please follow our progress in this incredible journey toward knowledge and understanding, and contact is with your thoughts or suggestions:The Vincina Protocol Project on Facebook Mike Helfinstine’s ALS Twitter Feed  hashtag #VincinaProtocolASL and The Vincina Protocol Project on LinkedIn . We’re just getting our LinkedIn company page up and running, so please Follow Us and check back soon!

Case Study: Franklin for Solicitor – Political Advertising, Social Media and Public Relations Campaign Consulting, Marketing, Collateral Materials Production

The Client:

Incumbent Ashtabula City Solicitor Michael Franklin (Independent).

The Situation:

Michael Franklin hired Media Magic to handle his re-election campaign marketing for the 2011 general election. He was facing a tough campaign by his predecessor, a Democratic candidate , whom be beat, with our assistance, in 2007. His opponent, who had a very well known and documented checkered past, decided he wanted his old job back, and was expected to go extremely negative in his campaigning. Franklin was looking for a winning campaign strategy to counter this.

The Strategy:

We, at Media Magic, believed the most important thing the Franklin campaign had to do was to dominate the message going out to the voters, from the start, and to remind voters of his opponents alleged criminal activity, while in office, so that when they heard the name of his opponent, they immediately associated with his past negative actions … no matter their political affiliation. That would put his opponent on the defense from the get-go and allow Franklin’s message to be heard.

To accomplish this, we  designed Franklin’s  campaign website to give viewers a clear picture of his mission and accomplishments in the past four years. It also had a special page filled with links to newspaper and magazine coverage of all of his opponents misdeeds, in and out of office.  Franklin did not have to make accusations on his own – the newspapers took care of this for him. We then posted links to articles on this page on Franklin’s Facebook, WordPress blog, LinkedIn and Twitter pages, along with very active local political forums on Facebook. This drove traffic back to the campaign website, where readers could read more about Franklin and see more of the negative articles published about his opponent. Michael also took part in a half hour podcast with a local political blogger. Connecting with constituents on Facebook and other social media outlets really allowed Franklin to communicate his message directly to interested voters and win their trust.

At the beginning of September, Media Magic filmed and produced two radio and TV ads for Mike Franklin, one featuring his on camera, discussing his accomplishments, the other showing part of a televised debate in which his opponent denied knowledge of any wrongdoing in office. In the ad, his statement was followed by past newspaper headlines detailing the charges against him. These ads aired on local cable and radio throughout the campaign season and were placed on Franklin’s website, Facebook and YouTube pages, available 24/7. We also took advantage of online advertising, placing ads on the newspaper and radio station websites, and ads on Facebook. As a result, Google shot his ranking up, giving Franklin a dominating online presence that his opponent, who did little advertising, could not touch.

To kick start the ground game, Media Magic created an arsenal of campaign collateral for hand out and direct mail: a postcard mailer, 3  campaign flyers,  five  quarter page and full page ads in the two  local newspapers, plus the ad and story in the Election Tabloid.

When his opponent leveled unsubstantiated charges against Franklin, Media Magic set up two press conferences, to counter the false claims. these press conferences resulted in at least three positive stories for Franklin, and several other negatives stories about Franklin’s opponent.

 

The Result:

Franklin handily defeated his opponent in the general election.

 

Franklin for Solicitor Billboard

Franklin for Solicitor Billboard

Franklin for Solicitor Flyer Front

Franklin for Solicitor Flyer Front

Franklin for Solicitor Flyer Back

Franklin for Solicitor Flyer Back

Musicians: Want to own #Twitter? Download this Free Guide to #Social Media for Musicians!

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This is for all of my musician friends, who are competing in the mad, mad world of social media marketing. DiscMaker’s Guide to Mastering Social Media gives you valuable tips and advice on best practices for Twitter, Facebook, YouTube, Pinterest (which is awesome for posting photos or bands and performers!) and a host of other platforms. Get your music out to your fans and keep them talking about you to their friends! Download your copy at the link here:

And remember to contact Media Magic when you are ready to cut your next album tracks or music video. We work with John Luttrelle, master recording engineer with ErieBrick Recording Studios. He’s an incredible producer and talented recording artist, himself. We love working with him on music video projects. His tracks are sweet! Check out his work at ErieBrickRecording.com

And don’t forget about Media Magic’s Blue Light Special on our Social Media Marketing Services… this offer ends at Midnight, Monday April 7th!

 

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Running into Writer’s Block? – 5 Tips to Break Free! #MediaMagictips #WordPress

It happens to us all. You are on a tight deadline and you need to update your Facebook Page or blog site right now, and, Boom! Your blogger mind goes blank. Nothing broadcasting from there but an old time TV  test pattern. What happened to all of those amazing insights you were about to share? Relax! Here are a few copywriting tips from the HootSuite Blog Team to get you back in the saddle and creating engaging content. Grab some Ginger Tea, pet the dog, and get ready to write!

How to write faster

Remember, if you need a pinch hitter to do some content creation  for your blog, Facebook, LinkedIn or Twitter page, we, at Media Magic, are running a Blue Light Special on Social Media Marketing Services for Small Business owners and not-for-profits through April 7th…  click here for details on this incredible offer… you have 5 days left!

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