Media Magic Shooting PBS Interviews for our Newest Client – Big Star Teleproductions

The camera crews at Media Magic are busily prepping for a on-location shoot this week for Big Star Teleproductions, of Boca Raton, Florida. BST’s Peter Mastrorio is in charge of the project, which will be incorporated into a future PBS teleproduction. Filming will take place in Westlake, Avon and Cleveland’s near West side, including an interview on the Detroit-Superior Viaduct (weather permitting).  Joining us on this shoot is Media Magician, Robert W. Kerr, who will be sharing camera duties with Director of Photography, David Grant Walker. Cheryl will be on Field Producer duties, and , of course, tearing her hair out…

http://www.bigstar-tv.com>

 

Are you in search of an experienced HD camera crew with superior audio for your upcoming teleproduction? Contact Media Magic today!

 

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Case Study: Ashtabula County Metroparks District Political Campaign Consulting and Marketing @MediaMagicOhio

Ashtabula County Metroparks logo round logo1

Four months before the Spring 2006 General Election, Media Magic Productions was hired as political consultants to the Ashtabula County Metroparks District Board of Directors’ Steering Committee. They asked us to consult with them and help manage their Issue 5 levy campaign, handle the campaign’s public and media relations and create advertising for print, radio, cable and broadcast TV. The Metropark ballot measure seeks voter approval for an Ashtabula County property tax levy of point-four mill (4/10 of a mill).

The Metroparks board had very limited funds to put toward the levy campaign effort, so we’ve worked very hard to make sure their hard earned dollars stretched as far as possible. Our job was to get out their message out to Ashtabula County voters, in a way that truly educated voters about one of Ashtabula county’s greatest assets. To make up for the campaign funding shortfall, our agency concentrated heavily on an aggressive public relations informational and educational campaign.

We kicked off the 2006 Levy Campaign with a Valentine’s Day news conference near the south entrance of the Western Reserve Greenway Trail – part of the park system that brings tourists and tourism dollars to Ashtabula County. Media Magic created and distributed a Media Advisory and Press Conference announcement, along with a complete media kit, including a press release explaining the levy, campaign talking points, brochures and other collateral for direct mail. We also prepared a speech, written by Cheryl dickson-Walker, for those Metropark officials hosting the Valentine’s Day event, including introductory comments for the dozen or so public officials and civic leaders speaking at the event.

For broadcast campaign advertising, Media Magic scripted and produced three, 30-second television and three, 30-second radio ads showcasing the spectacular Ashtabula County Metroparks Greenway Trail and testimonials from its users, and promoting the Metroparks Issue 5 levy campaign. The ads ran on local radio, Time Warner Cable and Conneaut Cable TV, as well as local broadcast outlets.

Footage and interviews used in the Metropark television commercials were filmed, over the past year, along the Metroparks’ Western Reserve Greenway Trail, by Media Magic Director of Photography, David Walker and videographer David Frank. The television spots were written, produced and edited by Cheryl Dickson-Walker; the radio spots were edited by David Walker. The background music “Rivers and Trails” was written and performed by northeast Ohio singer/songwriter Steve Madewell, who generously donated use of this song to the People for Parks campaign. “Rivers and Trails” is one of a collection of songs on Madewell’s  “Rivers and Trails” CD, mastered by legendary folk singer, Alex Bevan.

Throughout the four month campaign, Media Magic distributed eight press releases and advisories. To spread the word even farther, we arranged for Metroparks Board members to discuss the issue on local radio shows and interviews with local newspapers.They also campaigned at numerous public events, including the March for Parks, Outdoor Sporting Show in Jefferson, Ohio, where they had an informational booth. Media Magic also designed for the Metroparks an “Andy Acorn” mascot costume. This bike-peddling, messenger of goodwill was created by Media Magic Productions Graphic Artist, Carol Dickson.

Ashtabula County Metroparks Levy on the Ballot

Ashtabula County Metroparks Board President To Discuss the District’s “Vote Green” Levy Campaign on WFUN Radio

Case Study: Franklin for Solicitor – Political Advertising, Social Media and Public Relations Campaign Consulting, Marketing, Collateral Materials Production

The Client:

Incumbent Ashtabula City Solicitor Michael Franklin (Independent).

The Situation:

Michael Franklin hired Media Magic to handle his re-election campaign marketing for the 2011 general election. He was facing a tough campaign by his predecessor, a Democratic candidate , whom be beat, with our assistance, in 2007. His opponent, who had a very well known and documented checkered past, decided he wanted his old job back, and was expected to go extremely negative in his campaigning. Franklin was looking for a winning campaign strategy to counter this.

The Strategy:

We, at Media Magic, believed the most important thing the Franklin campaign had to do was to dominate the message going out to the voters, from the start, and to remind voters of his opponents alleged criminal activity, while in office, so that when they heard the name of his opponent, they immediately associated with his past negative actions … no matter their political affiliation. That would put his opponent on the defense from the get-go and allow Franklin’s message to be heard.

To accomplish this, we  designed Franklin’s  campaign website to give viewers a clear picture of his mission and accomplishments in the past four years. It also had a special page filled with links to newspaper and magazine coverage of all of his opponents misdeeds, in and out of office.  Franklin did not have to make accusations on his own – the newspapers took care of this for him. We then posted links to articles on this page on Franklin’s Facebook, WordPress blog, LinkedIn and Twitter pages, along with very active local political forums on Facebook. This drove traffic back to the campaign website, where readers could read more about Franklin and see more of the negative articles published about his opponent. Michael also took part in a half hour podcast with a local political blogger. Connecting with constituents on Facebook and other social media outlets really allowed Franklin to communicate his message directly to interested voters and win their trust.

At the beginning of September, Media Magic filmed and produced two radio and TV ads for Mike Franklin, one featuring his on camera, discussing his accomplishments, the other showing part of a televised debate in which his opponent denied knowledge of any wrongdoing in office. In the ad, his statement was followed by past newspaper headlines detailing the charges against him. These ads aired on local cable and radio throughout the campaign season and were placed on Franklin’s website, Facebook and YouTube pages, available 24/7. We also took advantage of online advertising, placing ads on the newspaper and radio station websites, and ads on Facebook. As a result, Google shot his ranking up, giving Franklin a dominating online presence that his opponent, who did little advertising, could not touch.

To kick start the ground game, Media Magic created an arsenal of campaign collateral for hand out and direct mail: a postcard mailer, 3  campaign flyers,  five  quarter page and full page ads in the two  local newspapers, plus the ad and story in the Election Tabloid.

When his opponent leveled unsubstantiated charges against Franklin, Media Magic set up two press conferences, to counter the false claims. these press conferences resulted in at least three positive stories for Franklin, and several other negatives stories about Franklin’s opponent.

 

The Result:

Franklin handily defeated his opponent in the general election.

 

Franklin for Solicitor Billboard

Franklin for Solicitor Billboard

Franklin for Solicitor Flyer Front

Franklin for Solicitor Flyer Front

Franklin for Solicitor Flyer Back

Franklin for Solicitor Flyer Back

Running into Writer’s Block? – 5 Tips to Break Free! #MediaMagictips #WordPress

It happens to us all. You are on a tight deadline and you need to update your Facebook Page or blog site right now, and, Boom! Your blogger mind goes blank. Nothing broadcasting from there but an old time TV  test pattern. What happened to all of those amazing insights you were about to share? Relax! Here are a few copywriting tips from the HootSuite Blog Team to get you back in the saddle and creating engaging content. Grab some Ginger Tea, pet the dog, and get ready to write!

How to write faster

Remember, if you need a pinch hitter to do some content creation  for your blog, Facebook, LinkedIn or Twitter page, we, at Media Magic, are running a Blue Light Special on Social Media Marketing Services for Small Business owners and not-for-profits through April 7th…  click here for details on this incredible offer… you have 5 days left!

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Got Video? Post it on these social media sites and create some buzz! #MediaMagicTips #Small Business Marketing

Happy Friday to you! We, at Media Magic, love to post fun videos from our YouTube channel on Fridays, so today, in honor of our fifth Polar Vortex, we present Ashtabula Outdoor Army Navy Store’s ‘Frozen Prizon Blues’ TV commercial, starring owner and comedy king Bill Hyland as Johnny SavesumCash. We shot this television ad a few years ago at their Main Street retail location in Ashtabula county. Such fun! Warms my heart and tickles my funny-bone, every time!

If you have a great TV ad, marketing or music video, Intuit shares some smart social media sites on which to post it for maximum exposure… all for free!

http://blog.intuit.com/marketing/4-impactful-places-to-post-your-video/

Let us know if we can assist you with your next TV advertising campaign, corporate video production or social media marketing project… we’d love to help!

Media Magic Launches A New Advertising Showcase Page on its LinkedIn Company Page

Community First Credit Union RV Loans billboard created by Media Magic and Lamar Advertising

Community First Credit Union RV Loans billboard created by Media Magic and Lamar Advertising

Looking for more information on Media Magic’s Advertising and Public Relations Services? Keep up to date and Follow our new Advertising Campaigns and Commercial Production Showcase Page on LinkedIn!Media Magic Advertising Showcase Page on LinkedIn

Case Study: Attorney Ellen S. Simon – Public Relations and Video Production Projects

At Media Magic, Video Production and Public Relations often combine with incredible results: our clients get coverage! Here’s a Case Study about our work with nationally acclaimed Civil Rights attorney, Ellen S. Simon and take a look at some of our results from more recent publicity for Ellen below: Case Study: attorney Ellen S. Simon Public and Media Relations Projects Ellen Simon_ Parks Wins Suit Press Release http://www.youtube.com/watch?v=JSh9tgUMpJo http://youtu.be/1QFPBSXTBS0

Case Study: Apple Heating and Cooling TV Advertising Campaign

Scott Robinson Apple Heating and Cooling  Scott Robinson        President, Apple Heating & Cooling

“Cheryl brings creative abilities to help us with creating effective television ads. She has worked with us from beginning concept through shooting and production. We have also benefited from her extensive experience in making the most of our media planning and buying.”

The Client:

Apple Heating and Cooling, a Heating and Air Conditioning Contractor, serving Ashtabula, Lake, Geauga and parts of Cuyahoga County.

The Situation:

Apple contacted us to work with them on a two-year, cable and broadcast television advertising campaign, introducing their new company branding to Ashtabula and Lake counties. We met with then-owner Scott Robinson to discuss his vision for the 30-second spots. With big ambitions and a tight marketing budget, we worked together to produce an effective, attention-grabbing campaign that would remain affordable.

The Strategy:

Following our meeting, Media Magic’s Cheryl Dickson-Walker conceptualized and scripted a series of 8 TV ads, incorporating Scott as the company spokesperson, along with two testimonials from Apple Customers. Once the spots were finished, we consulted with Scott about media buys and placement. By having 8 spots, apple was free to rotate them and take some of them off the air for a while, keeping the campaign fresh for a couple of years.

Media Magic set up three, ten hour days of  on-location shoots using a three person crew led by director of Photography, David Walker: one, at Apple’s Ashtabula headquarters for Scott’s green screen filming and b-roll shots of Apple employee training and miscellaneous other shots, and one day at each of the homes of Apple customers giving testimonials, to interview the clients and get more b-roll of Apple employees interacting with customers and working on the job.

The Result:

Apple received an uptick in sales and inquiries, following the airing of the 8 commercials. We were told that the commercials were received with a very positive response. The commercials were also incorporated into the company website and Apple’s YouTube channel. A couple of years later, they expanded their growing business into Geauga and Cuyahoga counties.

Apple Heating Website with Service video 1

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Media Magic works with Grand Valley High School Shadow Students on Nassief ‘Donate to Win’ Campaign

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Great time at our “Donate to Win” shoot at Nassief Automotive Jefferson… with our two shadow students, Robert and Joe from Grand Valley High School in Orwell, Ohio, under the tutelage of Multimedia instructor Nate Schick. What bright creative minds! … Continue reading

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Ashtabula Outdoor Army Navy Store ‘Gangnam Style’ Video Goes Viral

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This was a really fun and silly TV ad shoot. Even our own Director of Photography, Dave Walker, got his 15 minutes of fame… make that, SHAME!!! Owner and chief vidiot Bill Hyland, with the assistance of Media Magician and … Continue reading