Are you looking for an easy and cost effective way to use Postcards to market your business? I came across this solution while reading a response by Barry Caputo of the Marsid M and M Group, in a popular marketing blog. He suggested using a service by the USPS called E.D.D.M. (Every Door Direct Mail). EDDM lets you pay a flat fee to mail a large postcard without the need for a mailing list. Just have the postcards printed and bundle them according to postal regulations (bundles of 100 pieces) and take them to the post office. I checked it out for myself. For instance, I went to the map on their site, selected my select target area in Ashtabula and picked two particular routes: one going therough the central business district and one going through the main industrial district. The total delivery cost was $185 – not bad, for hitting every door and PO box in that area. Thanks, Barry for this great marketing tip! You can find out more here about EDDM at the USPS website: https://www.usps.com/business/every-door-direct-mail.htm.
Does your small business market itself on Twitter? You should. It is a great way for you to connect with current and future customers. According to Twitter’s market research, 85% of Twitter users say they feel more and connected to a small business, after they start following them. 74% of peoples who follow small and medium sized businesses follow to get updates on future products and 72% of followers are likely to make a future purchase. Got questions about incorporating Twitter into your small business marketing strategy? Contact us at 440-294-2431 and follow us on Twitter – @MediaMagicProd