Weeks and weeks of Polar Plunges and Snow Storms is giving a lot of us small business owners Extreme Cabin Fever! If you are like me, in beautiful southern Ashtabula County, Ohio, you are tired of being cooped up inside, waiting for Mother Nature to ease up. What I’m doing is taking some time to do what I do for others… market my own business! This slow time is a great time to focus of getting the word out about your company. Try out a new marketing tool – start a new Twitter Hashtag campaign, get started on a new WordPress blog site, upload some product pictures to your Facebook Page or create a LinkedIn Company Page for your business. LinkedIn has some wonderful new tools in its networking arsenal and I am having a lot of fun putting them to work for Media Magic right now. It’s keeping my mind busy and I don’t have time to think about the snow piling up around my window sill. Take a peek at ours below. Check back later this week, and I will have a mini-tutorial about how to get started with LinkedIn Company and Showcase Pages.
At Media Magic, Video Production and Public Relations often combine with incredible results: our clients get coverage! Here’s a Case Study about our work with nationally acclaimed Civil Rights attorney, Ellen S. Simon and take a look at some of our results from more recent publicity for Ellen below: Case Study: attorney Ellen S. Simon Public and Media Relations Projects http://www.youtube.com/watch?v=JSh9tgUMpJo http://youtu.be/1QFPBSXTBS0
“Cheryl brings creative abilities to help us with creating effective television ads. She has worked with us from beginning concept through shooting and production. We have also benefited from her extensive experience in making the most of our media planning and buying.”
Apple Heating and Cooling, a Heating and Air Conditioning Contractor, serving Ashtabula, Lake, Geauga and parts of Cuyahoga County.
Apple contacted us to work with them on a two-year, cable and broadcast television advertising campaign, introducing their new company branding to Ashtabula and Lake counties. We met with then-owner Scott Robinson to discuss his vision for the 30-second spots. With big ambitions and a tight marketing budget, we worked together to produce an effective, attention-grabbing campaign that would remain affordable.
Following our meeting, Media Magic’s Cheryl Dickson-Walker conceptualized and scripted a series of 8 TV ads, incorporating Scott as the company spokesperson, along with two testimonials from Apple Customers. Once the spots were finished, we consulted with Scott about media buys and placement. By having 8 spots, apple was free to rotate them and take some of them off the air for a while, keeping the campaign fresh for a couple of years.
Media Magic set up three, ten hour days of on-location shoots using a three person crew led by director of Photography, David Walker: one, at Apple’s Ashtabula headquarters for Scott’s green screen filming and b-roll shots of Apple employee training and miscellaneous other shots, and one day at each of the homes of Apple customers giving testimonials, to interview the clients and get more b-roll of Apple employees interacting with customers and working on the job.
Apple received an uptick in sales and inquiries, following the airing of the 8 commercials. We were told that the commercials were received with a very positive response. The commercials were also incorporated into the company website and Apple’s YouTube channel. A couple of years later, they expanded their growing business into Geauga and Cuyahoga counties.
Community First Credit Union, of Ashtabula, Ohio, hired Media Magic to create a year long multimedia advertising campaign that incorporated their new branding concepts. After consulting with their management team, we scripted and produced 8 Cable TV/television and radio 30 second commercials, including several customer testimonials, and created matching 1/4 page newspaper ads and billboards, designed in partnership with the graphic artists at Lamar Advertising. Our clients was so pleased with the results of our marketing efforts, that we were hired to do a second year-long advertising campaign.
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Great time at our “Donate to Win” shoot at Nassief Automotive Jefferson… with our two shadow students, Robert and Joe from Grand Valley High School in Orwell, Ohio, under the tutelage of Multimedia instructor Nate Schick. What bright creative minds! … Continue reading
Does your small business market itself on Twitter? You should. It is a great way for you to connect with current and future customers. According to Twitter’s market research, 85% of Twitter users say they feel more and connected to a small business, after they start following them. 74% of peoples who follow small and medium sized businesses follow to get updates on future products and 72% of followers are likely to make a future purchase. Got questions about incorporating Twitter into your small business marketing strategy? Contact us at 440-294-2431 and follow us on Twitter – @MediaMagicProd
Cristal Global, a worldwide leader in the production of titanium dioxide, recently embedded a second video produced by Media Magic, in its global website, http://www.cristal.com.
‘Cristal and Manufacturing ‘ was scripted and produced by Cheryl Dickson-Walker of Media Magic Productions, LLC, of Jefferson, Ohio. Director of Photography for the project was Media Magic’s David Grant Walker. You can watch the video here on the Cristal website Media Page:
or watch it on our YouTube channel:
Cristal Global, a worldwide leader in the production of titanium dioxide, recently embedded a video produced by Media Magic, in its global website, http://www.cristal.com.
‘Cristal Academy – Enabling Your Success’ was scripted and produced by Cheryl Dickson-Walker of Media Magic Productions, LLC, of Jefferson, Ohio. Director of Photography for the project was Media Magic’s David Grant Walker. You can watch the video here on the Cristal website Media Page:
or watch excerpts on our YouTube channel:
In the fall of 2013, Media Magic began a year-long pro-bono marketing project for the Ashtabula Area Orchestra Society, of which, our creative director, Cheryl Dickson-Walker, is a board member. The full project included a re-design and content creation for the Orchestra’s website, YouTube and Facebook pages, along with public and media relations work and creation of a 30-second TV and radio ad promoting the Christmas Concert.
Ashtabula Area Orchestra Facebook Page
Ashtabula Area Orchestra 2013 website – design by Media Magic